Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP. This is where programmatic creative comes into the picture.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

illumin

JANUARY 12, 2024

But Facebook ads can also be bought through a separate DSP or journey advertising platform, making it easier to include Meta ads as part of a larger, more holistic programmatic strategy. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Basis

FEBRUARY 17, 2023

Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. To communicate a message, such as brand history, key differentials, or a new product or program. Because the client’s focus is on reach and communication, not efficiency.

CPC 98

CPC Advertising Click Through Rate Demand Side Platform 98

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Exchange Wire

DECEMBER 14, 2022

Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital communication. The agreement enables it to strengthen its demand side platform [.].

Demand Side Platform 52

Demand Side Platform Ad Tech Communications Media 52

Martech

NOVEMBER 8, 2021

In addition to their storage and organizational capabilities, DMPs make campaigns easier by communicating with customer data platforms (CDPs), demand-side platforms (DSPs), and other marketing technologies.

Entertainment 113

Entertainment Marketing Data Management Platform Demand Side Platform 113

Martech

APRIL 21, 2022

In addition to their storage and organizational capabilities, DMPs make campaigns easier by communicating with customer data platforms (CDPs), demand-side platforms (DSPs), and other marketing technologies.

Marketing 120

Marketing Data Management Platform Demand Side Platform MarTech 120

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

Martech

SEPTEMBER 30, 2021

What marketing attribution and predictive analytics platforms do. Most of the vendors in this space provide the following core capabilities: Ingest data from multiple marketing and communication channels (radio, TV, connected TV, phone, email, digital ads, website interactions, etc.)

Machine Learning 134

Machine Learning Marketing ROI Demand Side Platform 134

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Discovering the Shortest Path to the Best Inventory.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Ad Monsters

MAY 16, 2022

The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). Starting with the seller, or app publisher in mobile, each app needs to evaluate and prioritize many sources of demand to optimize its yield. Understanding the Key Players in SPO.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Martech

OCTOBER 14, 2021

Technologies for sentiment analysis are often a part of this element, as well, since applying these techniques to customer communications — emails, call center transcripts, chatbot conversations — can provide valuable insights into the customer’s mindset.

Machine Learning 113

Machine Learning Marketing Demand Side Platform Display Advertising 113

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. Advertisers simply need to provide an image, headline, description, and click-through URL.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

SEPTEMBER 27, 2020

vendor, will allow publishers to seamlessly streamline the user consent communication with downstream partners. This has been implemented in two parts: Our latest SDK establishes a communication channel with all leading CMPs and works to transfer the user consent signals (also referred to as TCF strings) across the supply chain.

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Demand Side Platform 93

Demand Side Platform Impressions Education Ad Server 93

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Digiday

SEPTEMBER 6, 2022

From the agency perspective, Jordan Buning, president of DDM Marketing & Communications, said blockchain technology could become more prevalent as issues like user privacy and control over their data are raised.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Digiday

JULY 24, 2022

No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites. But they could decide not to give those vendors anything special on their sites to sell until they do drop MFA sites.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Unruly

MAY 2, 2023

“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, Chief Strategy Officer, Tremor International. So, go on then – be more Unruly. www.unruly.co

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. are changed on the fly to achieve the most personalized communication towards a potential client. How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

JANUARY 3, 2021

OpenRTB ecosystem The mission of the OpenRTB project is to spur greater growth in the Real-Time Bidding (RTB) marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. And OpenRTB? The intent is not to regulate exactly how each business operates.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Basis

JULY 23, 2024

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. In fact, one study found native advertising to be the most impactful channel for brand favorability.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Single Grain

JULY 19, 2019

Basic communication. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Product recommendations. Content creation. Deliver information.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Basic communication. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Product recommendations. Content creation. Deliver information.

Marketing 111

Marketing SEO Machine Learning Banner 111

Basis

SEPTEMBER 26, 2023

Here’s how it works: A programmatic guaranteed deal starts with negotiation and agreement between an advertiser and a publisher within a demand-side platform to create a customized deal. “But what does the process of a programmatic guaranteed deal actually look like?”

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52