Basis

DECEMBER 10, 2024

Automation stands out as a prime example, given its ability to optimize workflows and centralize data and communications so that teams can prioritize tasks that demand creativity and strategic insightswork that AI cant replicate.

Agency

Martech

AUGUST 19, 2024

Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. This provides valuable insights into the perceived value of your communications and the overall effectiveness of your approach. This strategy excels in personalizing outreach while maximizing limited resources.

Marketing

Martech

AUGUST 2, 2024

An annual cadence (with a semi-annual update) is also the best time to conduct activities such as preparing enablement packages to support the top layer’s customer actions, communicating priorities, setting KPIs and establishing the content and editorial calendars.

Marketing

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Ad Targeting

Martech

OCTOBER 28, 2024

By leveraging hyper-personalization , brands ensure that customers receive relevant, timely communication on the platform they engage with most. Marketers can provide personalized content through SMS, push notifications, in-app messages, social media ads, and even personalized website experiences.

Marketing

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

Marketing

Martech

SEPTEMBER 20, 2024

Establish clear lines of communication with the vendor One person needs to be in charge of communicating with the vendor, otherwise, confusion will reign. Do this in real time, including electronic and verbal communication with the vendors, customers and government institutions. This will help in the security review process.

Communications

Martech

AUGUST 21, 2024

Guide the customization of customer communications to protect data privacy. Ensure designers, brand leaders and operations staff have distinct roles within platforms, each with specific permissions. Also, how to determine which teams can access customer data, such as personally identifiable information (PII).

MarTech

Martech

JULY 29, 2024

Usually, martech platform benefits are considered for customer-facing activities and communication only. Questions to help you get started: Are the tools where we collect customer data automatically connected to the tools we use to communicate with the customer? Is the data being sent automatically? When is it updated (cadence)?

Marketing

Seth Godin

JULY 1, 2025

If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is standard. We each carry our own version of reality, our own story about what happened, what’s around us and how things work.

Communications

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

MarTech

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads.

Retargeting

Martech

AUGUST 12, 2024

Adapting to consumer preferences Preferred communication channels: Understand that email remains the top choice for personalized offers, especially among older demographics. The Wunderkind Identity Network’s extensive data pool allows for hyper-personalized messaging that outperforms competitors.

Cookies

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. These preferences highlight a shift towards valuing unique experiences and access over traditional discounts.

Shipping

Martech

SEPTEMBER 16, 2024

Conway’s Law posits that technology follows the communication structures of an organization. This means that if your communications are siloed, your technology will be siloed. So get your desired communication structures optimized before implementing technology solutions.

Communications

Martech

AUGUST 12, 2024

How it helps you This feature helps users quickly assess communication with contacts at a glance. It separates outbound from inbound interactions, making it easy to determine response levels.

Conversion

Martech

JULY 18, 2024

This helps communicate the impact clearly. This also creates a toxic work culture, which infects productivity across the board. What marketers can do to cope and fight back 1. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction.

Marketing

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing

Martech

SEPTEMBER 6, 2024

Dig deeper: 6 ways to use generative AI for your marketing A call to action: Embrace the AI revolution Marketing and communications are undergoing a “once in a lifetime” transformation. Share your experiences with peers, learn from others and contribute to the growing body of knowledge around AI in marketing.

Conversion

illumin

OCTOBER 24, 2024

It enables direct communication with potential and existing clients. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Meta advertising powers innovation and helps brands increase reach. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Segmentation and personalization: They allow for the collection of additional information about subscribers, enabling better segmentation and personalization in future communications.

Click Through Rate

Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Higher conversion rates. Improved customer loyalty. Continuously refine and optimize customer segmentation for improved personalization.

Conversion Rate

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Communications

Martech

AUGUST 7, 2024

Leaders should encourage collaboration and communication between teams to ensure valuable data is shared and leveraged effectively and that unknown data gaps are resolved.

Brand Awareness

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While ROI provides a common language, the perception of value can differ greatly across functions. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

ROI

Martech

OCTOBER 15, 2024

By developing and honing these competencies, marketers can: Help define which tools/vendors could solve problems or create opportunities to improve customer communications and marketing processes. Dig deeper: 5 ‘must-dos’ when reviewing your martech stack Why are these martech competencies important for marketers?

Marketing

Martech

AUGUST 26, 2024

Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

Marketing

Adweek

JULY 3, 2025

Agencies The Risk of Saying Nothing: Why Agencies Must Lead Now By Marina Filippelli LVMH Moves Portion of European Media Business From Publicis to Havas By Audrey Kemp Former UM Global CEO Andrea Suarez Exits IPG By Audrey Kemp Here’s How Much Advertising CEOs Made in 2024 By Paul Hiebert Why Agency Life Feels Broken By Paul Hiebert & Audrey Kemp (..)

Agency

Martech Series

AUGUST 7, 2025

creator of the industry’s most integrated business communications platform for customer experience (CX), is taking a bold, human-first stand with the launch of The Power of You™ , a new global brand platform that flips the script on traditional enterprise marketing. And a little cinematic revenge for every unsung customer hero.

Communications

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite. Lead magnets and calls to action (CTAs) are also widely used strategies.

Marketing

Martech

OCTOBER 1, 2024

As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate. Salesforce would go on to correct both the scope and the start time of the incident in its communications throughout the day. But what users really wanted was information on the cause of the problem.

Communications

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. Roles: Data analyst: To analyze customer data and generate insights.

Marketing

Martech

OCTOBER 3, 2024

Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Take the time to get to know your customers deeper, including their values and what’s important to them. Align your brand values with those of your customers.

Communications

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company.

Conversion

Martech

JULY 10, 2024

AI ROI solution: ‘It’s complicated’ AI and predictive analytics, on the other hand, have been quietly playing a leading role in every facet of marketing, not just outreach and external communications, for decades. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

Marketing

Martech

SEPTEMBER 25, 2024

Be a clear, no-BS communicator,” he adds. Dig deeper: How marketing ops can learn to speak C-suite Foster collaboration and clear communication Successful buy-in often hinges on strong cross-department collaboration and transparent communication. Be in lockstep with sales and leadership. Fostering collaboration.

Marketing

Ad Monsters

NOVEMBER 27, 2024

Stefanie Beach , CEO & Founder of SMB Media Consulting adds that challenges often arise from poor communication or unprepared partners, not the curated deal process itself. For buyers, clear communication with clients about targeting limitations is critical to bridging gaps and ensuring realistic campaign expectations.

Real Estate