Adweek

MARCH 14, 2025

The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes.

Communications 301

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Adweek

OCTOBER 6, 2023

Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their choices aren't going to make much of a difference.

Communications 328

Communications Media 328

Adweek

APRIL 10, 2025

MSNBC and CNBC's executive ranks are taking shape as the SpinCo spin-off deadline approaches.

Communications 200

Communications 200

Adweek

MARCH 17, 2025

Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience.

Audience 217

Audience Communications Advertising 217

The Ad Tech Blog

JANUARY 20, 2025

My Takeaways Proactive Communication: Dont wait for others to guess your needs or updates. Effective Communication Remote work sounds like a dream no commute, flexible hours, and the ability to work from anywhere. But dig a little deeper, and youll find that this setup can introduce significant communication hurdles.

Communications 130

Communications Conversion 130

Adweek

OCTOBER 4, 2024

The communication said Toyota would refocus. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments.

Communications 359

Communications Advertising 359

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

Marketing 129

Marketing Communications Audience SEO 129

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

Communications 108

Communications MarTech Marketing Conversion 108

Adweek

SEPTEMBER 20, 2024

Lance Frank was named head of communications for CBS News, Stations & Media Ventures. His promotion was announced Thursday by CBS News president and CEO Wendy McMahon and executive vice president of communications Chris Ender.

Communications 277

Communications Media Marketing 277

Adweek

JUNE 14, 2023

And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.

Communications 351

Communications Advertising Marketing 351

Adweek

NOVEMBER 19, 2024

He defined the upcoming, immersive phase of online communication as. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it."

Communications 317

Communications 317

Adweek

FEBRUARY 13, 2023

Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there.

Communications 347

Communications Advertising 347

Adweek

SEPTEMBER 2, 2022

The EU is in the process of drafting regulations around political communications. The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned.

Communications 348

Communications Advertising Marketing 348

Adweek

JULY 7, 2022

Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.

Communications 347

Communications Marketing 347

Adweek

NOVEMBER 1, 2024

Jonathan Killian, Vice President of Creative Marketing and Brand Communications. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life.

Communications 312

Communications Marketing 312

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Communications 121

Communications Marketing MarTech 121

Adweek

MARCH 25, 2025

Internal communications and interviews with more than a dozen people paint a picture of a company sliding into financial and cultural disarray.

Communications 292

Communications Agency 292

Adweek

NOVEMBER 25, 2024

Armstrong last served as chief communications officer for Baton Rouge and East Baton Rouge Parish, where he led strategic communications on public safety and infrastructure projects. Mark Armstrong has joined the Beaumont, Texas ABC and NBC affiliate KBMT as morning co-anchor.

Affiliates 262

Affiliates Communications 262

Adweek

JUNE 1, 2023

Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. How are brands curating and producing online content that resonates and leaves a lasting imprint? They offered the audience an expert-guided tour through.

Media 333

Media Communications Audience Marketing 333

Adweek

JUNE 17, 2024

So much historical significance comes with Juneteenth, yet since the George Floyd murder, there has been a frenzy of stereotypical marketing campaigns and communications by different brands.

Communications 299

Communications Marketing 299

Adweek

DECEMBER 4, 2024

More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence. OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch.

Marketing 299

Marketing Communications Audience 299

Adweek

NOVEMBER 30, 2023

HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business.

Communications 328

Communications Marketing 328

Adweek

SEPTEMBER 9, 2024

DirecTV has filed a complaint with the Federal Communications Commission accusing Disney of negotiating in bad faith as the satellite provider's blackout of Disney-owned networks moves into its second week.

Communications 297

Communications 297

Adweek

JUNE 25, 2024

Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions International Festival of Creativity. It was the first time a CFO spoke on stage in the event's 70-year history.

Communications 296

Communications Marketing 296

Adweek

JANUARY 3, 2024

It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.

Public Relations 325

Public Relations Communications Media 325

Adweek

MARCH 15, 2023

Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

Communications 325

Communications Media 325

Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

Healthcare 321

Healthcare Marketing Communications 321

Adweek

DECEMBER 21, 2023

Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other.

Communications 321

Communications Agency Advertising 321

Adweek

DECEMBER 5, 2023

WhatsApp Business is an extension app that allows companies to create a profile and then communicate directly with customers to offer updates and answer questions in real time. Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm.

Communications 321

Communications 321

Adweek

JANUARY 10, 2025

Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. According to Gale's post, Meta will no longer have.

Communications 290

Communications Media 290

Adweek

JUNE 4, 2024

The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with renewable energy as part of Viant's Adtricity sustainability program, which launched Feb. Adtech firm Viant today released a new carbon label for digital ads.

Communications 290

Communications 290

Adweek

OCTOBER 2, 2024

Thalberg has joined JCPenney Tuesday in a consulting CMO role, after having served as chief marketing and communications officer at. The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg.

Retail 290

Retail Communications Marketing 290

Adweek

JUNE 13, 2024

The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a.

Communications 290

Communications Agency Marketing 290

Adweek

OCTOBER 24, 2024

50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive. The 2024 ANA Masters of Marketing Conference in Orlando, Fla.,

Agency 290

Agency Communications Media Marketing 290

Adweek

DECEMBER 6, 2024

CeCo Digital aims to provide marketers with integrated systems across communications, customer experience, and loyalty. Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency will.

Agency 290

Agency Communications Marketing 290

Adweek

OCTOBER 10, 2024

62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality.

Agency 290

Agency Communications Advertising Marketing 290

Adweek

NOVEMBER 12, 2024

Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. The easing of pandemic.

Retail 290

Retail Communications Marketing 290