Adweek

OCTOBER 13, 2022

Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, accountability and true partnership on both the client side and agency side.

Agency 245

Agency Communications Media 245

Adweek

JUNE 5, 2022

Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the.

Agency 304

Agency Marketing 304

Adweek

DECEMBER 15, 2022

Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him.

Agency 246

Agency Conversion 246

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. In short, you’ve done nothing at all.

Agency 107

Agency Communications Machine Learning Conversion 107

AdExchanger

FEBRUARY 9, 2024

Scott Howe, LiveRamp’s CEO, attributes success in the quarter to cloud-based integrations and an improved macroeconomic environment with clients. The company returned to Q4 profitability with a net income of $14 million, up from a $30 million loss in 2022.

Advertising 118

Advertising 118

Fuel Lines

FEBRUARY 22, 2023

Personalization: AI can help ad agencies create more personalized advertising campaigns to reach potential clients by analyzing consumer data and tailoring messages to specific individuals or groups, increasing the chances of converting them into clients.

Agency 263

Agency Machine Learning ROI Media 263

Ad Rants

DECEMBER 4, 2023

Cultivating Client Referrals If you have a successful client experience, don't hesitate to ask for referrals. But in a larger sense, marketing is one of the components that allows you to drive successful outcomes. Post articles you think people will find interesting, answer questions, and more.

Real Estate 215

Real Estate Marketing SEO Impressions 215

Martech

JUNE 16, 2023

This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. I lead with this thought because I am starting a three-part series on the success elements of growth. What do we think our customers care about?

Marketing 122

Marketing MarTech 122

Digiday

APRIL 1, 2024

Can you share success stories where AI has notably boosted efficiency and outcomes for clients? How do you maintain transparency and accountability with AI use? Are there new pricing models that mirror AI-driven efficiencies? Continue reading this article on digiday.com.

Agency 93

Agency Media Marketing 93

Ad Rants

MARCH 25, 2024

These websites have been thoughtfully designed to grab readers' interest, offer useful content, and eventually win them over as clients. Landing page automation works well for obtaining useful information about possible clients. They do this by having a clear call-to-action (CTA) and a focused message. delivering personalized emails.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. What if the integration that worked for other publishers wasn’t as successful that it was for us?’ But last year, Forbes adopted a different approach. “We

Demand Side Platform 83

Demand Side Platform Ad Tech Agency Media 83

Digiday

APRIL 7, 2024

CEO Joe Yakuel said its success with current clients including The North Face and Rite Aid and previous work running digital media for Nike helped win over the new business despite the agency’s smaller size and resources compared to a holding company.

Agency 90

Agency Retail Media Marketing 90

Martech Series

SEPTEMBER 13, 2022

He was instrumental in growing the PingHD brand, leveraging a client-centric strategy to yield annualized multi-million dollar revenue growth for 10 years running. He is a proven leader with an impressive track record of catalyzing exponential organizational growth and ensuring operational excellence to support client success.

MarTech 74

MarTech Impressions Retail Marketing 74

Martech

FEBRUARY 29, 2024

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. In servicing enterprise needs, consultancies typically assemble a dedicated team to serve each client with each member of the team contributing their expertise when and where needed.

MarTech 104

MarTech Marketing Agency 104

Martech Series

AUGUST 4, 2022

Our integration creates seamless communication for sales, client success, and onboarding. Engage is fully integrated with Microsoft Teams to create seamless communication for sales, client success, and onboarding. They believe the more substantial the relationship, the more success a company can have to scale.

Communications 94

Communications Conversion MarTech Marketing 94

Ad Monsters

APRIL 30, 2024

This malicious code collects fingerprinting data about the client to detect clients of a security vendor (if security is detected, the attack isn’t deployed). Once the script finishes fingerprinting the client, it proceeds to the server-side fingerprinting phase. Step 2: Executing the Malicious Obfuscated Script.

Ad Server 59

Ad Server Video Ads Ad network Media 59

Martech Series

JULY 21, 2022

New additions to leadership team will build upon sales and client services, data & analytics, and partnerships. Le Borgne will bolster MediaMath’s ecosystem as well as reinforce its data & analytics practice for clients with Ellenthal leading new business development, client success and ad operations globally.

Demand Side Platform 94

Demand Side Platform MarTech Media Advertising 94

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. This is the most elemental concept of successful marketing. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them?

Marketing 117

Marketing MarTech Audience 117

Digiday

FEBRUARY 22, 2023

Ninety-three percent of agency pros said at least a little of their clients’ marketing budgets goes toward Facebook (which tied with its Meta sibling Instagram). Forty-seven percent of agency pros said their clients spend a large or very large portion of their marketing budgets on Google, compared with 40% who said so of Facebook.

Agency 90

Agency Marketing Media 90

Chief Martech

APRIL 28, 2024

Vendors’ marketing, sales, customer success, and ecosystem partnership teams — my particular passion these days — all have opportunities to help marketers better leverage martech. One of the things martech vendors could do to help their customers succeed is to put more emphasis on more holistic dimensions of martech success.

MarTech 86

MarTech ROI Marketing 86

VideoWeek

NOVEMBER 20, 2023

And the disarray and client uncertainty in the interim period worked further in the British group’s favour. While both are affected by clients’ decisions on how much to invest in advertising over any given period, they don’t move in exactly the same way. billion (Publicis) and $16.5 billion (Omnicom) surpassing WPP’s $20 billion.

Agency 124

Agency Media Finance eCommerce 124

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. After spending time with clients of all sizes, we’ve found that those problems seem to fall into four general themes: Business alignment and outcomes. Team satisfaction and growth.

Marketing 98

Marketing Healthcare MarTech Communications 98

Martech

NOVEMBER 6, 2023

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget. It’s worth noting that many of our clients typically reach out only twice.

Marketing 122

Marketing ROI A/B Testing Conversion 122

Martech Series

JANUARY 18, 2023

The company reports rapidly growing revenue, increased hiring, and an expanding client base, from start-ups to Fortune 500 companies. It’s not only an accomplishment for our company but also a regional success story for all of Latin America. In the US alone, the company added 227 clients in 2022.

MarTech 84

MarTech Marketing 84

Digiday

FEBRUARY 11, 2024

And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t.

Media 81

Media 81

Martech

MARCH 27, 2024

The reality is that my clients’ databases aren’t great. Too many of my clients want to accumulate too much data about too many of their prospects and customers. It’s the core of a successful business because it contributes so much to the company’s value. But there’s one thing in the way: our data.

Manufacturing 122

Manufacturing MarTech Marketing 122

Martech

FEBRUARY 7, 2022

The report highlights the areas of success agencies saw last year and reveals what challenges they expect to face in 2022 and beyond. based marketing agencies to also determine how client expectations are projected to change in 2022 and which marketing trends agencies are currently implementing to bolster client acquisition.

Agency 98

Agency Marketing Conversion MarTech 98

Martech Series

MARCH 7, 2023

Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online. In 2023, the program continues to support its Premier Partners and their clients. “Congratulations to our Premier Partners for 2023.

MarTech 86

MarTech Agency Marketing Advertising 86

Martech

JANUARY 25, 2024

They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? The most successful people don’t hide their true selves; they leverage themselves to create their own paths. Absurd, right? What’s your biggest fear about your brand?

Audience 121

Audience Communications Marketing Conversion 121

Martech Series

JANUARY 19, 2023

This expansion will allow clients to achieve significant wins in their digital transformation efforts. The company’s data-driven approach has already yielded impressive results for clients, such as a 266% increase in high-quality new unique traffic, and over 950% increase in sales-qualified leads.

Marketing 92

Marketing MarTech Impressions Agency 92

Martech

SEPTEMBER 15, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. Three views of success. With that in mind, it’s essential to think about how we define and think about success. To start with, answer these questions: What do you think are the three success metrics for your website? Something that UA couldn’t do.

MarTech 90

MarTech Conversion Marketing Audience 90

Martech

APRIL 11, 2022

The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves. The biggest value you can provide to your clients as an agency is transparent and actionable reporting.

Marketing 86

Marketing ROI Agency MarTech 86

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. But those days are over. Well, not anymore.

MarTech 105

MarTech Healthcare Retargeting Audience 105

Martech Series

JANUARY 3, 2023

Simpliconnect is a US based SaaS provider focused on driving client engagement for small to medium sized convenience store and petroleum chains, specifically focused on chains with 2-100 sites/locations. We expect great combined success in the years ahead.”.

MarTech 92

MarTech Marketing 92

Martech Series

JULY 22, 2022

Franczek has partnered with CEOs in both fast-paced start-up, entrepreneurial and established businesses to ignite brands by building successful and differentiated marketing programs. Along the way, Franczek’s leadership has driven the kind of transformational results that lead to measurable revenue growth and improvement on the bottom line.

Healthcare 136

Healthcare Marketing Food Retail 136

Martech

AUGUST 25, 2023

It’s not news that some martech vendors seem more interested in getting a signature on the contract rather than genuinely partnering with their clients. Judge again: “If this is how your team are doing SaaS success for mid market and you’re experiencing churn, look here first.” Human help is expensive after all.”

MarTech 89

MarTech Marketing 89

Digiday

MARCH 23, 2023

YouTube might not be considered one of the most exciting marketing channels compared with newer platforms like TikTok and Instagram , but agencies and brands see YouTube as a reliable channel that delivers consistent marketing success. At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found.

Agency 67

Agency Marketing 67