Monetize More

JUNE 1, 2023

But with so many options out there, it can be challenging to find the right one that will yield the highest earnings for your specific needs. An ad network is a platform that connects advertisers with publishers or app developers. This can include display ads, video ads, sponsored content, and more.

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Ad network Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Why Adwisely? Multichannel advertising.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Advertisers pay for every 1,000 impressions their ads receive.

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CPM CPA CPC Real Estate 52

Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Rewarded video ads are pretty self-explanatory.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

AdvertiseMint

NOVEMBER 3, 2023

Pay Per Click management refers to the process of overseeing and handling a company’s or individual’s PPC ad strategy and budget. Why is PPC Campaign Management Crucial for Businesses? In today’s digital age, effectively managing your online ad spend can make or break your business’s growth.

SEO 40

SEO Click Through Rate CPM ROI 40

Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. How to Use Parallax Ads on Your Site?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

AdvertiseMint

SEPTEMBER 30, 2023

What is Amazon PPC advertising, and how does it work? Amazon PPC is a trusted way to boost your product visibility and make more sales. Amazon PPC, or Pay-Per-Click, is a form of online advertising where sellers pay a fee each time a potential customer clicks on their ad. Read more: A guide to reselling on Amazon.

Click Through Rate 52

Click Through Rate CPC Conversion Conversion Rate 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Karola Karlson

MAY 11, 2021

Facebook metrics help you understand your campaign performance. Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. GIF source.

CPA 52

CPA Conversion Rate CPM CPC 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Then this guide is for you. So, who’s now involved in getting an ad to appear in an app?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying?

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? This article’s going to answer all these questions. Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views.

CPC 52

CPC CPM Click Through Rate Audience 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Lemonads

AUGUST 30, 2020

That’s right! Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ? RevContent Vs Taboola! What is RevContent?

CPM 52

CPM CPC Native Advertising CPA 52

Digiday

APRIL 26, 2023

What’s more, Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options: The number of U.S. What’s more, Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options: The number of U.S.

Impressions 54

Impressions Ad Targeting Audience Agency 54

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! So, which are these Top 9 best native advertising platforms you must know about?

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Karola Karlson

JANUARY 5, 2021

This means that we managed to discuss all other marketing-related questions and do a quick audit. How to audit a Facebook advertising account? Bookmark it for later or open up your Facebook Ads Manager right away to follow along and audit your ads in 15-30 minutes. Ad set level: Are all ad sets optimized on correct goals?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

JUNE 26, 2020

Design for Mobile First. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. This highlights the continued significance of Facebook as a key advertising platform.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JANUARY 11, 2024

With the right strategies, Pay-per-Click advertising can catapult a brand’s visibility, drive targeted traffic and significantly boost conversions. From understanding the fundamentals to mastering advanced techniques, we cover all the essentials needed to transform your PPC campaigns into powerful growth engines.

A/B Testing 52

A/B Testing Conversion Rate CPC Conversion 52

Single Grain

MAY 18, 2023

You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network! A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Click here to download it for free right now! According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. 75 per click.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

MAY 11, 2023

In this post, you’ll learn why an SEO audit is important, what’s included in an SEO audit, and whether you should do this DIY or hire a professional. In this post, you’ll learn why an SEO audit is important, what’s included in an SEO audit, and whether you should do this DIY or hire a professional.

SEO 107

SEO Conversion Rate Conversion Click Through Rate 107

Single Grain

OCTOBER 2, 2019

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. Click here to download it for free right now! Delivery optimization.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Click here to download it for free right now!

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

MAY 11, 2023

That’s right. In this piece, we’ll cover twenty benefits of advertising online and how brands can leverage digital ad placements to stay up to date with the advertising industry and ultimately maximize revenue. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Let’s begin! Work With Us What Are Facebook Ads? Facebook connects almost 2.9

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89