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TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban

Ad Monsters

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. Here is what they had to say.

Ad Tech 104
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Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Martech Series

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. According to Emplifi’s report, median engagement rates for brands increased over Q3 results on both Instagram and Facebook. Similar to the U.S., audiences.”

CPC 87
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Will ‘metaverse marketing’ be the next big thing?

Flashtalking by Mediaocean

But a mixed reality social ‘world’ still feels a few steps away for the brands that will likely fund its existence. Creative flexibility: as a social platform evolves, so do the ad formats used within it, making adaptable creative an asset to marketers. What is the metaverse?

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

But avoid overpaying per click long-term and eroding ROI. Mirror the bid strategies of existing high-performing search campaigns. Need help running or optimizing social media ads to drive more sales? At AdvertiseMint , we can help boost your sales goals and scale your business using our paid social media ads services.

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Are Zero Click Searches the Future of Marketing?

Single Grain

Work With Us The Evolution of Engagement Rates Remember the good ol’ days when Facebook posts boasted a click-through rate of 10%? Back then, a 15% engagement rate was considered the gold standard, and we reveled in the organic engagement that came our way. We’ll talk about all of it here. Is it annoying?

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Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

To do that, brands and agencies consider a range of metrics, everything from watch time to impressions to click-through rates. Among the brands and agencies Digiday surveyed, watch time/view duration/average completion rate was the No. “It’s something we watch closely,” she said.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% The points went into a weekly ranking, and top scorers were announced on the brand’s social media accounts.” Social engagement with the campaign. 23% of U.S.