Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Their personalized content generated 4.5x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

illumin

APRIL 16, 2025

Our data-driven approach also makes use of a more accurate and refined audience segmentation, targeted retargeting strategies, and real-time performance tracking. You need to leverage a variety of tools and techniques so that you can make the most ROI on your campaigns and capture a wide array of audiences. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Single Grain

AUGUST 25, 2020

480% more clicks. As a result, your ROI will be higher. You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc., As aforementioned, retargeting is extremely effective.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Don’t Forget Retargeting. Get A Free Consultation.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

APRIL 8, 2020

If you want to increase the click-through rate and sales from your video ads for your e-commerce store, instead of just relying on that one call to action link, take advantage of shoppable posts. 6 – Create Special Retargeting videos. To see retargeting in action, you can visit websites of the brands you like.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

SEPTEMBER 28, 2022

Research shows that you can expect a 42X ROI when you invest in email marketing. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. This should be more than just a hunch or hypothesis: you should have an important goal like improving click-through rates by 15%.

Marketing 102

Marketing Real Estate Click Through Rate A/B Testing 102

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Audience Engagement Click-Through Rate (CTR) The percentage of impressions that result in a click, showing how compelling your ad is.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. During the great re-forecast, this tool will help you make decisions quickly and accurately.

MarTech 98

MarTech ROI Click Through Rate Viewability 98

Single Grain

JULY 2, 2019

PPC ads around commercial intent keywords can result in good ROI. 4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. product keywords.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

APRIL 20, 2025

Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically. These optimizations can significantly improve the ROI of your paid campaigns even with reduced overall spend. Attempt to increase click-through rates.”

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

MNTN

MARCH 13, 2025

Increased Marketing Efficiency Automating key steps in the funnel reduces wasted ad spend and improves ROI by focusing efforts on high-intent prospects. Step 4: Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Adtaxi

APRIL 7, 2022

Before committing, estimate ROI for each channel. Consider some of these stage-specific KPIs: Awareness: click-through rate on PPC ads; social media ad engagement Consideration: landing page activity (bounce rate, page views, pages per session, etc.);

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. The cost per acquisition was 4.5X

ROI 52

ROI Advertising Conversion SEO 52

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 24, 2019

The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. Amazon Basics: Why You Need Automatic and Manual Campaigns.

CPC 90

CPC Shipping Video Ads Retargeting 90

Ad Wisey

MAY 13, 2022

Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. Finally, according to Wordstream research, the average click-through rate (CTR) for Bing Ads is 1.25 %, whereas Google Ads has a CTR of only 0.86 % Integration with Google Ads. Retargeting. Why HubSpot?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

AdvertiseMint

FEBRUARY 17, 2024

However, the real magic lies in scaling campaigns effectively to maximize reach and ROI. Scaling means gradually increasing your ad budget to reach more people while maintaining or improving your return on investment (ROI). Monitor key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate.

Retargeting 52

Retargeting Conversion Rate Click Through Rate ROI 52

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Learn more. ).

Media 132

Media Marketing SEO ROI 132

Single Grain

APRIL 17, 2025

With 97% of marketers reporting that ABM delivers a higher ROI than other marketing strategies, investing in advanced segmentation is well justified. increase in qualified opportunities $18.7M The key is moving beyond basic account lists to create genuinely insightful segments that enable relevant, personalized engagement.

Retargeting 52

Retargeting ROI Click Through Rate Conversion 52

Single Grain

AUGUST 24, 2023

Remarketing/Retargeting: Remarketing and retargeting are two ways to target users who have already visited your website or engaged with your brand but haven’t made a purchase or taken a desired action. They can include banners, images and even videos. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Develop retargeting strategies that acknowledge previous interactions. higher engagement with intent-optimized content. Key Metrics 64% increase in featured snippet appearances 2.8x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

JULY 9, 2021

In fact, you should be happy to see an ROI of -50% in the first few days or weeks, as the ad networks will show your ads in the wrong placements (i.e., Targeting options : Location-based, device type, operating system, browsers, interests, advanced audience targeting, and retargeting (custom audiences). exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

APRIL 27, 2023

A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates.

Click Through Rate 52

Click Through Rate CPC Retargeting ROI 52

Single Grain

NOVEMBER 14, 2023

To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

AdvertiseMint

OCTOBER 19, 2023

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Impressions indicate the visibility of retargeted ads. Absolutely.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

CPC 59

CPC Click Through Rate Conversion Rate Conversion 59

Single Grain

FEBRUARY 1, 2023

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% on search engines and $90.80

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

MARCH 31, 2025

As more companies flock to LinkedIn for their advertising needs, Customer Acquisition Costs (CAC) have steadily climbed, putting pressure on marketing budgets and ROI expectations. Improved Click-Through Rates : Personalized ads that speak directly to specific company challenges can achieve CTRs 2-3x higher than generic alternatives.

Conversion Rate 52

Conversion Rate Conversion ROI Audience 52

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52