Remove Click Through Rate Remove Machine Learning Remove SEO
article thumbnail

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies.

article thumbnail

12 Ways to Use Machine Learning in Digital Marketing

Single Grain

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Click To Tweet. And machine learning is helping marketers deliver a superior customer experience – at scale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Google’s Click Probability Impacts Search Engine Rankings

Single Grain

This post is all about understanding how Google ranks content based on click probability. The search engine optimization (SEO) world was buzzing about a Google exploit that uncovered over 2,000 classifiers to determine rankings. This Google exploit is click probability , which uses predictive data to forecast user behavior.

SEO 52
article thumbnail

ClickFlow as a RankScience Alternative (for SEO Testing)

Single Grain

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98
article thumbnail

What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98
article thumbnail

How to Accurately Measure and Optimize Your Digital Marketing ROI

Single Grain

It uses machine learning algorithms to analyze your specific conversion patterns and assign credit accordingly. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6% close rate, compared to 1.7%

ROI 52
article thumbnail

7 AI Marketing Tools to Streamline Your Digital Marketing Strategy

Single Grain

Their machine learning model continues to learn regularly and “provides up-to-date creatives with a sole purpose: conversion.” is an innovative tool that automates SEO-enhanced content creation. also offers insights and recommendations for off-page SEO factors. In addition to on-page optimization, SEO.ai