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What Is a Good CTR for TikTok Ads?

AdvertiseMint

With its massive user base and engaging content, it’s no wonder that businesses are flocking to TikTok to run their ad campaigns. The crucial metric to consider is the click-through rate (CTR). CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them.

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Watch for inflated email open rates now that iOS 15 is out

Martech

. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. ” Everything you need to know about sending emails that your customers want and that inboxes won’t block. ” What if I still care about open rate data?

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Digital marketing theories help explain how consumers behave online and ways to effectively reach and engage them. They allow brands to engage wired-in buyers and drive growth. Understanding Digital Marketing Theories What are digital marketing theories, and why do they matter? Their purpose is to achieve branding and sales goals.

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, we have gathered them under one heading to reduce any potential misunderstanding.)

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

This makes buying and selling ads more efficient and cost-effective through an ecosystem of platforms and algorithms. There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV.

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6 Things You Need To Know About Retail Media and E-Commerce

InMobi

As more advertisers incorporate retail media into their digital advertising strategy, we wanted to help retailers and advertisers better understand the modern shopper’s behavior and the impact specific ad formats have on consumer purchase decisions and purchase intent. We surveyed over 1,200 U.S.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.