VideoWeek

NOVEMBER 25, 2024

Where demand-side platforms (DSP) have APIs that can accept first-party offline identifiers, Maier notes that complexities arise when synching data with different OEM platforms. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

InMobi

SEPTEMBER 3, 2019

LEARN MORE 3) A/B Creative Testing and Campaign Concepts Testing What if you could determine, with a fairly high degree of accuracy, how a campaign and its creatives would perform before spending a single cent with a demand-side platform or ad exchange? This is essentially what concept surveys enable you to do.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

JULY 8, 2021

Advertisers using brand lift studies, footfall data, store visitation information and/or sales studies, the best bet in the short term is to shift budgets towards audiences that are actually addressable at an individual/device level, namely Android users and opted-in iOS users.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation.

Cookies 98

Cookies Audience Media Demand Side Platform 98