PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Single Grain

APRIL 27, 2025

Even more concerning, 70% of consumers have unsubscribed from brands in the last three months due to overwhelming messaging. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Here are 7 ways to overcome ad fatigue in 2025.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

Martech Series

JUNE 23, 2025

By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire.

ROI 59

ROI Marketing Impressions Brand Awareness 59

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms.

Machine Learning 90

Machine Learning Marketing Brand Lift Click Through Rate 90

Martech

DECEMBER 6, 2024

Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak. What are current SEO best practices for Google and Bing? His humility.

SEO 131

SEO Education Machine Learning Audience 131

MNTN

JANUARY 6, 2025

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. It also works cross-device, meaning that the platform tracks users visiting your brands website after viewing OTT ads until they finally convert on your website.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JUNE 11, 2025

Think of it as a neutral meeting ground where your CRM data can “shake hands” with a publisher’s impression logs, but neither party sees the other’s raw information. The data scale and business impact make it easier to demonstrate ROI from clean room attribution, building internal support for broader implementation.

Cookies 52

Cookies GDPR Retail Audience 52

Single Grain

APRIL 28, 2025

Employee-shared content generates 8x more engagement than content shared from a brand’s official page. That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their team members.

Audience 52

Audience Impressions Communications Retail 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Their approach achieved an impressive 69% follow-through rate for users who opened lead-capture forms —nearly triple the industry average.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Digital Remedy

APRIL 10, 2025

Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making. Where Can We Run CTV/OTT Ads?

Advertising 66

Advertising Brand Awareness Conversion Audience 66

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective.

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

APRIL 30, 2025

For example, marketers wanting to increase brand awareness should track reach, impressions, dwell time, and views. Solution: Start with your best-selling products to prove ROI before expanding your AR catalog. There are other KPIs to track, depending on your goals.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Single Grain

JANUARY 16, 2025

As a marketing company that has helped dozens of brands drive high ticket sales, Single Grain understands this. That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Segmenting Offers for Different Audiences One size doesnt fit all when it comes to gateway offers.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

MARCH 11, 2025

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. This has the highest ROI of any marketing strategy, at$36 for every $1 spent.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Single Grain

FEBRUARY 27, 2025

This tool has experienced impressive growth. The Power of YouTube For personal branding, YouTube is becoming the most powerful platform. Since YouTube boasts 96% brand awareness, it’s excellent at building a large audience and credibility.

Marketing 52

Marketing SEO Audience Agency 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Less than ten years ago, Ralph Lauren’s marketing spend sat at just over three percent of sales.

Marketing 52

Marketing Ad Tech ROI Retail 52

MNTN

APRIL 7, 2025

It runs on connected devices like smart TVs, streaming platforms, and mobile apps, helping brands reach audiences where theyre actively watching premium content. Unlike the spray-and-pray approach of linear TV , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. How Does OTT Advertising Work?

Advertising 52

Advertising Audience Non-Profit Impressions 52

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

Media 52

Media ROI CPC CPA 52

Single Grain

MAY 8, 2025

billion and delivering an average ROI of 5.3xhigher than most other digital marketing channels. Let’s examine how SEO compares to other digital marketing channels in 2025: Marketing Channel Average ROI Lead Generation Effectiveness Long-term Value SEO High (5.3x

SEO 52

SEO ROI Audience Finance 52

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 98

ROI Advertising Brand Awareness Cookies 98

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Few reach here, but those who do dominate the category.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 95

Brand Awareness ROI Impressions Audience 95

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 124

Ad Targeting Demand Side Platform Impressions Audience 124

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 84

Brand Awareness ROI Impressions Audience 84

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

OCTOBER 17, 2023

Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand. More reach generally equates to more brand awareness.

Marketing 126

Marketing Audience Brand Awareness ROI 126

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52

ROI Advertising SEO Conversion 52

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Assert your authority on the topic Credibility is a brand owner’s dream. Nearly 80% said it helped them build credibility with their target audience.

Click Through Rate 129

Click Through Rate SEO Brand Awareness MarTech 129

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97