Martech

SEPTEMBER 17, 2024

Improved brand awareness. Increased conversion rates. Aligning data with marketing goals Depending on the desired result, campaign-specific goals tell the story of an initiative that works well versus one that lands far off target. Targeted return on campaign spend.

ROI 119

ROI Marketing Conversion Rate Brand Awareness 119

Martech

MAY 19, 2025

This helps build brand awareness without direct sales pressure. This approach not only enhances the customer experience but can also lead to higher conversion rates and long-term loyalty. Ensure this content is easily accessible on your website and optimized for search engines. Want to ask your own question of MarTechBot?

Conversion Rate 105

Conversion Rate Brand Awareness Education MarTech 105

AdvertiseMint

JANUARY 13, 2025

These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts conversions. This article aims to explore the unique features and benefits of VSAs, making it a must-read for any brand aiming to stay ahead in digital advertising.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And now that advertisers have enjoyed performance results, from site visits to conversions, they aren’t turning back. At MNTN, 90% of our advertisers are first-time TV advertisers.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

Martech

FEBRUARY 7, 2025

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search.

Advertising 88

Advertising Media Conversion Audience 88

MNTN

DECEMBER 9, 2024

A reasonable CPC depends on your industry, conversion rate , and how much money you generate from each sale. per click if your conversion rate is still abysmal. On the other hand, a high conversion rate will be offset by an abnormally high CPC. What Is a Good Cost-Per-Click?

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Metrics such as lead quality, conversion rates, and long-term client value need to be monitored to assess the success of campaigns.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Metrics such as lead quality, conversion rates, and long-term client value need to be monitored to assess the success of campaigns.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Implement user-generated content campaigns, such as contests, challenges, or hashtags, to incentivize participation and increase brand awareness.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

OCTOBER 9, 2024

Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates.

Conversion Rate 128

Conversion Rate Marketing Communications Conversion 128

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Therefore, crafting adverts that spark conversation or provide entertainment can lead to better engagement.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. Ranking higher on Google Maps will also lead to more people visiting your website and hence a higher conversion rate. Google Local Algorithm.

SEO 230

SEO Conversion Rate Brand Awareness Audience 230

AdvertiseMint

JANUARY 16, 2025

Whether your aim is to increase brand awareness, drive traffic to your website, or boost sales, having clear objectives guides your strategy and helps measure success. Important key performance indicators (KPIs) include view-through rates, click-through rates (CTR), and conversion rates.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Single Grain

OCTOBER 28, 2019

This tactic requires a high volume of leads and strong conversion rates. Many businesses make the mistake of thinking that the conversion is the end of the customer journey. With a highly optimized funnel, you'll have no hitches along the way, which makes the customer journey to conversion much more straightforward.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Ad Rants

FEBRUARY 22, 2023

Regular social media activity can help you build a strong online presence and increase brand awareness. You can use this as a cost-effective way to increase brand awareness and reach a larger audience pool.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

AdvertiseMint

JANUARY 20, 2025

Whether the goal is to increase sales conversions or enhance brand awareness, having specific metrics in mind will provide direction and focus. Tools like Google Analytics can track sales and conversion rates, while social media analytics platforms can offer insights into engagement rates and reach.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Regular refreshes disrupt this process and capture viewers’ attention.

Conversion Rate 111

Conversion Rate Brand Awareness SEO Conversion 111

Ad Rants

MAY 28, 2024

That is very important for brand loyalty and customer retention. Efficient visual storytelling gives a way to money-making with more engagement and higher conversion rates. Conversion rates show the efficiency with which your visual content inspires its viewers for some activity: following the link, making a purchase, etc.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. I’m a brand manager for a new organic juice brand. Prompt What is multi-touch attribution? Understood? Please use simple language.

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

APRIL 24, 2025

Successful immersive marketing requires clear business objectives, rather than a technology-first approach, to ensure campaigns align with specific goals, such asbrand awareness, education, conversion, or loyalty. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Nearly two-thirds expect a moderate increase. Top five objectives. 1 priority among most (51%) for those surveyed.

Marketing 126

Marketing Conversion Rate Display Advertising Brand Awareness 126

Single Grain

APRIL 9, 2025

When managed correctly, simultaneous campaigns can drive brand awareness, boost engagement, and significantly increase conversions. This personalized approach increases engagement and sets the stage for higher conversion rates. Coordinated Scheduling Timing is critical when launching multiple campaigns.

Conversion Rate 52

Conversion Rate Audience Brand Awareness Conversion 52

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Businesses should implement robust analytics to track user engagement, conversion rates, and other relevant metrics.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Single Grain

JUNE 16, 2025

“Server-side event collection via the Conversions API bypasses browser cookie limitations and maintains retargeting capabilities, ensuring critical user interactions are captured for remarketing even when third-party cookies are blocked.” ” Meta’s Conversions API exemplifies this evolution.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

JANUARY 15, 2025

Personalized Video Personalized videos can increase conversion rates by 20%, making them an essential part of any content strategy. Plus, more consumers demand inclusion and diversity from brands, and targeting a worldwide audience is an effective way to improve brand awareness while engaging your current audience.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

Single Grain

JULY 14, 2020

” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. 1) Automate the Sales Motions to Get the Conversation Started. The conversation is going to be customized for the visitor, and they can say “yes” or “no.”

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

APRIL 3, 2023

Defining your brand’s social target audience is the first step in building brand awareness, engaging with the right users, accruing valuable results and, ultimately, growing business revenue from social media. Effective social media ad campaigns can improve conversion rate optimization (CRO) by generating leads and sales.

Media 98

Media Advertising Retargeting Brand Awareness 98

MNTN

MARCH 11, 2025

But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. A full-funnel marketing strategy considers customers at all stages of the funnel, from awareness to purchasing. In the sales funnel, customers are already aware of your brand.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Single Grain

APRIL 27, 2025

The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52