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Why we care about adtech: The complete guide

Martech

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Programmatic ad-buying. The challenges of adtech.

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5 Stages of the Sales Funnel (With Examples and Strategies)

MNTN

Keep reading to learn (or refresh your memory) about each one, including some examples and strategies for how to master each stage, so you can drive customers toward your ultimate goal: an ongoing relationship with your brand. But how do you make that happen? The sales funnel has five distinct stages.

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6 Key Content Marketing Metrics to Measure Your Success

Single Grain

However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. While all the other metrics listed below are important, they ultimately exist to help you achieve conversions. New to content strategies? The 6 Most Important Content Marketing Metrics.

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What Is Content Decay and How It Affects Your SEO

Single Grain

Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). There’s one semi-tragic experience that every online blog will inevitably experience at some point. Click here to get Content Decay for FREE. With more than 4.4

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Fresh Content: How Often Should You Update Your Blog?

Single Grain

Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website. Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website. When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles.

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. You can use these statistics to share with your team and update your content refreshing system.

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14 Instagram Trends You Can’t Ignore in 2021

Single Grain

Trend #7: Instagram Guides Give a New Way to Provide Users with Information. Trend #7: Instagram Guides Give a New Way to Provide Users with Information. Trend #14: The Growth of Instagram Ads Is Continuing. Book My Free Instagram Ads Consultation . Trend #2: Creators Will Have More Ways to Make Money on Instagram.