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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Digital marketing theories help explain how consumers behave online and ways to effectively reach and engage them. Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. Their purpose is to achieve branding and sales goals.

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Why we care about adtech: The complete guide

Martech

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. How is adtech changing the marketing landscape? Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers.

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Performance Max vs Smart Shopping Campaigns: All You Need to Know

Ad Wisey

To serve advertising throughout the Google network, Performance Max campaigns employ asset groups that consist of pictures, text, logos, YouTube videos, and other forms of media related to that specific group. In this blog, we take a closer look at Google Performance Max ads: their mechanisms, benefits, drawbacks, and potential impact.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

In this blog post, we cover their main reasons for developing this AdTech platform. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The DSP market exclusively was valued at $20.77

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How are Companies Using AI for Marketing?

AdvertiseMint

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? Or generate thousands of ad variations to boost performance? You’ll see how companies like Nike and Coca-Cola are using AI for personalized and automated marketing. AI and machine learning make all that possible.

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The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

“This behaviour by YouTube and Google is estimated to have impacted hundreds of thousands, to potentially millions, of children across the United States,” the two senators said in the letter. “As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.”

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How To Design and Build an SSP and an Ad Exchange

Clearcode

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.