Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content.

Marketing 69

Marketing Entertainment Audience Agency 69

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Breonna’s Garden. Why I like it.

Education 112

Education Communications Audience Brand Awareness 112

VideoWeek

FEBRUARY 17, 2023

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. In this week’s Week in Review: Warner Bros. Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MAY 27, 2022

“We have a chance to do something that no-one else is doing: build a digital media organisation that makes a significant positive impact, culturally, economically and socially,” he said. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech Series

DECEMBER 30, 2022

One significant thing that internet giants enjoy doing with their money is snatching up rival firms in elaborate merger and acquisition (M&A) transactions. Huge quantities of money are traded each year in favor of corporate consolidation. The tech industry is very wealthy, if you look closely.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Single Grain

AUGUST 15, 2023

TABLE OF CONTENTS: How to Choose the Best Web3 Marketing Agencies Best Web3 Marketing Agency: The Top 10 Choices What Is a Web3 Marketing Agency? Work With Us How to Choose the Best Web3 Marketing Agencies Selecting the ideal web3 marketing agency for your brand or crypto project requires careful consideration.

Agency 52

Agency Marketing SEO Media 52

Single Grain

JULY 22, 2022

How to Choose the Best Web3 Marketing Agencies. Consider these stats: 81% of consumers agree that Web3 is a technology focused on making their lives happier and improving overall well-being. Web3 is an entirely new iteration of the world wide web, incorporating big concepts such as decentralization along with token-based economics.

Agency 64

Agency Marketing SEO Media 64

Single Grain

SEPTEMBER 16, 2022

How Does Web 3.0 and Metaverse. Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. and web 3.0. Let’s begin!

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Single Grain

FEBRUARY 16, 2022

Without question, the growing number of NFT fans are making NFTs sell like hotcakes. And, as per CoinMarketCap , the NFT market cap has reached around $23 billion: The only requirement is that you need to know how to market your NFT collectibles. Leading NFT marketplaces like OpenSea have generated $2.7 Let’s begin.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. This post was updated November 2023.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126

Martech

OCTOBER 25, 2023

(This is the third article in a series about how generative AI is impacting marketing. The digital era and the proliferation of visual content platforms like websites, social media platforms and even the metaverse have increased the need for marketers to become visual content publishers.

Public Relations 128

Public Relations Marketing MarTech Video Ads 128