YieldBird

APRIL 12, 2023

Unlock more knowledge about programmatic advertising, optimization strategies, and more by visiting our blog. Although 200 UPRs per Ad Manager network is limited, this should be sufficient for most publishers when used strategically by implementing UPRs and focusing on their benefits. LET’S GET IN TOUCH!

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. This blog is the ultimate guide on supply-side platforms (SSPs). Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Monetize More

DECEMBER 29, 2022

To get you started on learning ad ops, subscribe to the MonetizeMore blog. Header bidding may seem like a daunting frontier. Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. Get a head start by taking some risks.

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Lemonads

SEPTEMBER 13, 2020

What is real-time bidding and how does it work? RTB Conclusions What Is Real-Time Bidding? RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Which Platforms Does Real-Time Bidding Involve?

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Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website. So, let’s dive in. 93% of U.S.

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Smart-Hub

OCTOBER 15, 2023

The white label development allows startups and experienced companies to enter the RTB (real-time bidding) ecosystem with their new robust solutions as quickly as possible. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! What is white label service?

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Mediavine

OCTOBER 18, 2022

The biggest difference is that PubNation uses a different Google Ad Manager, with separate seats (or accounts) at each of our major ad exchange partners. ” Basically, advertisers used to buying on food, travel or craft blogs likely don’t anticipate (or want) their ads next to video game content centered on car theft and the like.

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InMobi

MARCH 2, 2021

How are the winners decided, since the programmatic buying model is predicated on real-time bidding? The kind of auction used is decided usually by the supply-side platform (SSP) but sometimes by ad exchange. In a first price auction, the winning bidder pays an amount equal to its bid price.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Build Your Profitable Ad Exchange Business With Us!

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Automatad Inc.

NOVEMBER 23, 2023

The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange. form the adtech ecosystem.

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InMobi

JUNE 4, 2019

While the integration covers both viewability and traffic quality, this blog will focus on how the partnership helps combat in-app ad fraud. Rather, it covers 100% of the supply available on InMobi Exchange. More specifically, all requests are analyzed and scored by DV on a pre-bid logic, before even being forwarded to DSP partners.

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InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e. This is the advertising world’s equivalent to buying on a stock exchange like NASDAQ. It’s like an open exchange, but on a much smaller scale.

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Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. Initially, the header-bidding auctions were placed client-side.

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Monetize More

APRIL 23, 2023

If you explore your AdSense or Ad Exchange dashboard, you’ll see a tab that says “Allow and Block Ads.” After you choose which category of ads you want to display on your website, Ad Exchange will filter the ads based on Google’s four targeting parameters as listed below. We provide more information in the blog post.

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RevX

NOVEMBER 7, 2022

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. Programmatic advertising is driven by real-time bidding.

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Monetize More

JUNE 2, 2022

In this blog post, we’ll take a look at the benefits of programmatic advertising compared to direct ad buying, and help you decide which option is right for your business. These auctions are conducted once an impression is available & buyers are ready to bid. Definition. Programmatic Ads Benefits.

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Smart-Hub

JANUARY 13, 2023

For instance, a company has an advertising business and decides to join the real-time bidding. White Label Ad Exchange is a great solution to resolve these issues. SmartHub builds Ad Exchange platforms, and they do an excellent job. White Label Ad Exchange: Exclusive Safety Network. White Label in the US Adtech Market.

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. From time to time, a DSP can be used for real-time bidding (RTB). But how do DSPs actually work?

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Clearcode

AUGUST 8, 2023

In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy. AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization.

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InMobi

SEPTEMBER 9, 2020

To get a better sense of how the mobile advertising ecosystem will cope with these changes, we convened experts from across the supply chain as part of the latest effort related to our InMobi Exchange Customer Advisory Board (CAB). And for more updates on future InMobi Exchange CAB meetings, stay tuned to our blog.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. Demand-side platforms. Pricing : The pricing mechanism is different.

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Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

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InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding? So let's get started.

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Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year. GET REPORT Why is this still the case?

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Smart-Hub

DECEMBER 22, 2023

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. Infinite Potential On SmartHub Ad Exchange! Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Looking For Detailed Case Studies?

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Clearcode

SEPTEMBER 1, 2022

In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). How many times has each buyer bid and won? Key Points.

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InMobi

NOVEMBER 23, 2021

In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see. Top Three Trends from InMobi Exchange 1) User opt-in rates are better than original estimates Apple rolled out the iOS 14.5

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Monetize More

MAY 20, 2023

Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. AdSense, Google Ad Exchange, and various others tend to pay high rates.

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Basis

JULY 27, 2022

Hulu, Roku) or programmatically in the open exchange and private marketplace deals , non-political advertisers running in battleground states or key congressional districts should expect to feel increased competition and demand. Bid shading technology can ensure you are winning bids at the optimal price.

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RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 3) Bidding Strategies. 4) Audience Building.

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Smart-Hub

OCTOBER 16, 2023

Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! By the way, explore the SmartHub`s overview of the rising role of AI in ad exchange and programmatic advertising. Build Your Profitable Ad Exchange Business With Us! Explore more about the cookieless future of digital advertising.

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Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. and you can show ads on your website using any adtech means such as ad networks, SSP, ad exchange, header bidding, and direct deals. One such way is AdSense arbitrage. So, let’s dive in.

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Basis

APRIL 11, 2023

Streamline your supply path Remember all those technology companies involved in the programmatic bidding process? And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review.

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Smart-Hub

NOVEMBER 6, 2023

Algorithmic Decision-Making: Algorithms assess bids, user data, and ad relevance to choose the winning ad. Advertisers can make data-backed decisions to refine their strategies, such as tweaking bid amounts, adjusting creative elements, or shifting budgets between different ad placements. appeared first on SmartHub Blog.

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Basis

APRIL 11, 2023

Streamline your supply path Remember all those technology companies involved in the programmatic bidding process? And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review.

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