Paleo AdTech

MAY 2, 2023

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. After Yahoo, Andy co-founded Brand.net, a media buying platform for upper-funnel campaigns, and was SVP and GM of Marketplaces at AppNexus. Andy co-founded Brand.net in 2007.

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VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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Clearcode

AUGUST 8, 2023

This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy. data clean rooms ).

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Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

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Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon. How does this relate to cutting carbon costs, you may ask?

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Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Programmatic ad-buying.

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Smart-Hub

JANUARY 13, 2023

The process is simple: you buy ready-made adtech technology that feels and sounds like your own. For this reason, many prominent market players have started creating spaces for buying and selling media. White Label Ad Exchange is a great solution to resolve these issues. White Label Ad Exchange: Exclusive Safety Network.

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Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand.

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Digiday

JUNE 28, 2022

Doing so helps the brands and e-commerce platforms continue to push into Web3 via NFTs and build communities there despite the downturn. One approach brands are now using to make NFTs useful is to build community. He added that he’s excited about the potential for breweries to someday integrate NFTs into loyalty programs.

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Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

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Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

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Digiday

JANUARY 20, 2023

In a blog post , he claimed such measures, which echo similar cutbacks from its Big Tech cohorts, were made “to sharpen our focus, reengineer our cost base, and direct our talent and capital to our highest priorities.”

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Monetize More

MARCH 5, 2023

Pageviews can impact revenue and ad earnings for publishers: For publishers who monetize their website with advertising, pageviews are directly tied to ad revenue. The more pageviews a website has, the more ad impressions it can generate. This can lead to higher ad revenue and earnings for the publisher.

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Lemonads

AUGUST 2, 2020

Below, we’ll go over the definition of media buying, explain how the process works, and give you tips on setting yourself up as a successful media buyer. What is Media Buying? Before going any further, let’s answer the question “what is media buying?” Media buying is by no means a new concept.

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Lemonads

OCTOBER 6, 2020

So, let’s discover more about TripleLift and earn that engagement you’ve been looking for by discovering: TripleLift Review: Company, Ads, Tips; Native Advertising; TripleLift Review For Advertisers: Pros & Cons; TripleLift Review For Publishers: Pros & Cons; TripleLift Review Conclusions. They hate annoying ads.

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Smart-Hub

AUGUST 2, 2022

White Label requires minimal initial capital investment, as the supplier covers all issues related to software licensing, data center space or servers, logistics, and technical support costs. What is the role of white-label ad operation team? Programmatic helps you automate the buying and selling of ads.

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VideoWeek

JULY 8, 2022

YouTube has invested heavily in attracting creators onto the service, and left Short ad free at first to help kickstart the feature – though recently YouTube has begun rolling out ads within the Shorts feed. Azerion Buys Madvertise for €11.3 Vevo and WebAds Sign CTV Ad Sales Agreement. ” The Week in Tech. .

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Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. The Moz Blog, Vogue.com, remezcla.com, instyle.com. Selling Branded Content.

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Adtelligent

MARCH 12, 2020

In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges collectively. First-party cookies store login details, website configuration, and information about added products to the shopping cart.

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Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

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Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Companies can enter the DSP market by acquiring an existing DSP, renting one, or building their own.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. But here’s the thing: the DSP and the bidder are slightly different.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. It eliminates the need for manual negotiation and purchasing, reducing the risk of human error and wasted ad spend.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

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Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. Online advertising usually refers to ads shown in web browsers. The video covers the follow topics: A run down on the key terms. The key platforms (i.e.

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VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. Musk Offers to Buy Twitter (Again). Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Xperi Splits in Two.

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Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. By: Disguising ads. Image this entire blog post without any images. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

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Lemonads

DECEMBER 20, 2020

Developing a popular publishing platform like a blog is a great way to enter the world of affiliate marketing. In this article, we’ll give you quick tips to monetize your blog and share the best affiliate programs for bloggers in 2022.

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Single Grain

JANUARY 27, 2023

The tool can be used to customize your existing theme and build bespoke templates, pages and layouts using an intuitive editor that makes WordPress more accessible to those for whom its complicated set-up process may be off-putting. At last count, Elementor powered over 10 million websites , accounting for 7% of all websites on the Internet.

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