Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. White Label partnership is the latest trend in adtech. market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. Today, the U.S.

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RevX

MAY 5, 2022

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. The Ever-Evolving Landscape Lastly, the influx of new technologies, changes in the advertising landscape, and the speed at which the digital industry evolves pose an educational challenge.

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Smart-Hub

APRIL 10, 2023

How it works For advertisers Advertisers should familiarize themselves with the FAST landscape in their respective markets, including which platforms are available, how their content offerings show, and who their audiences are. The post Free Ad-Supported TV (FAST) in AdTech Trends 2023 appeared first on SmartHub Blog.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. But the publisher has to ensure they have a good video player with appropriate ad tags and are connected with the best adtech partner. What Is Video Advertising?

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Clearcode

APRIL 7, 2022

In this blog post, we explain what data clean rooms are, how they work, the pros and cons of them, and why some brands are building their own. Contextual ad targeting: This was the first ad-targeting method available when the online advertising began back in 1994 and thanks to the changing privacy landscape, it’s making a comeback.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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Clearcode

OCTOBER 9, 2022

In this blog post, we explain what the DMA and DSA are, their purposes, what the EU aims to achieve with them, and the impact they’ll have on the tech giants as well AdTech companies, publishers and advertisers. What Will the DMA and DSA Mean for AdTech Companies and Walled Gardens? Key Points. Meta, Amazon. Meta, Amazon.

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Basis

DECEMBER 20, 2023

With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. Read on to get a taste of our advertising and marketing industry coverage from 2023—and check out the Basis blog for all the rest (including our most-read posts of the year ).

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Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

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Clearcode

JULY 24, 2023

If you want to learn more about header bidding development, i.e., wrappers, adapters, and reporting and analytics tools, view our presentation and read Q&A With an AdTech Developer: How To Implement Prebid Server. Both platforms operate within the digital landscape. Server-to server integrations. Software development kits (SDKs).

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Monetize More

DECEMBER 28, 2022

The Display Lumascape is also known as the Luma Landscape. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Key Companies: 24/7 Media, DoubleClick by Google, ADTECH, LiveIntent. Final Thoughts. There you go!

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Chief Martech

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. The martech landscape , year over year, is empirical data too. I don’t mind critics of the martech landscape. It sounded like an oxymoron.

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