Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

eCommerce

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

eCommerce

Martech Series

AUGUST 31, 2022

BILDIT Finds Development “Suite” Spot to Build Consumer Loyalty and Increase Conversions by 25% with Easy, Affordable and Secure Native M-Commerce App. BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch.

eCommerce

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce

Martech Series

AUGUST 11, 2022

Using Klevu’s headless capabilities, retailers can now seamlessly incorporate Klevu’s advanced search and merchandising solutions on mobile apps, ecommerce websites, and in-store kiosks. Nilay Oza and I founded Klevu with a mission to provide ecommerce retailers with an AI-powered product discovery solution that is accessible to all.

Machine Learning

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Learn how to set up a consent banner.

Banner

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. Whom the email represents (the ecommerce clothing retailer).

A/B Testing

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. How to Create a Native Advertising Campaign for Ecommerce.

Native Advertising

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. Why this match-up? entreaties. In your inbox.

A/B Testing

Martech

MARCH 15, 2022

Long before the first web banner ad appeared (Oct. With an ecommerce website and mobile app, a site visitor (perhaps from a marketing campaign) opens the website and browses a number of items before adding an item to their cart. Does conversion differ by item or brand? How long does it take (in minutes or days) for conversion?

Marketing

Single Grain

AUGUST 13, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. Get A Free Consultation.

Video Ads

Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. That’s where the actual purchasing decisions take place. However, only 2.5%-3%

Conversion

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising

Ad Monsters

APRIL 7, 2023

Shoppable online advertising is evolving beyond static banners and pop-ups. And, at the same time, conversions are easily measured. Integrating shoppable ads allows you to properly monetize your site based on your ability to provide advertisers with conversions. For publishers, shoppable ads can directly benefit your site.

Media

Single Grain

SEPTEMBER 3, 2022

Website speed is often the first impression in the minds of the site visitor/prospect and it needs to be fast, particularly for ecommerce brands. A 1-second delay in page response can result in a 7% reduction in conversions. If your audience likes casual conversation and you are too formal, then you might want to rethink your tone.

Marketing

MNTN

SEPTEMBER 27, 2023

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

Click Through Rate

AdOpsHouse

JUNE 2, 2021

To keep things simple we’ll avoid getting into ecommerce solutions for this example. Once your tracking code is installed we need to set up conversion actions. Instead you can run images, text, a combination of both or even in-banner video creatives. Google-display operates differently than the search engine marketing ads.

Marketing

Kevel

MARCH 23, 2022

Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads. These native ads also perform much better than standard banner ads: Facebook reports 2x higher user engagement and 3x user retention. They are the 13th most visited global site, and the #1 eCommerce site.

Banner

RevX

FEBRUARY 6, 2022

Since Valentine's Day is one of the most popular days for shoppers following the holiday season, many of these customers will be using and spending on apps, including dating apps, eCommerce apps, and other similar ones. It's, therefore, best for them to maximize engagement within their already existing audience.

Retargeting

Lemonads

MARCH 30, 2020

Then, we always have the usual ones: Food, Nutra, Sweepstakes, and Ecommerce that will continue to be on the top verticals for next year”, explains Nelson Nascimento , Head of Publishers at lemonads. Entering to win the latest IPhone, for example, could boost sales conversions and revenue for publishers. by advertisers.

Affiliates

Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate. What is your specialization?

CPC

VideoWeek

JANUARY 20, 2023

With indirect emissions stemming from digital advertising, it’s important we learn more about our industry’s carbon footprint and engage in conversation, while also implementing innovative solutions,” said SeenThis CEO Jesper Benon. The company will also support the group’s drive to establish Ad Net Zero in the US this year.

Ad Tech

Lemonads

MARCH 15, 2021

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

Affiliates

Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. But, this format is also suitable for the nutra, video streaming, job search, gambling, mobile apps, ecommerce, and sweepstakes verticals as well, just to name a few.

Affiliates

SODP

JUNE 27, 2023

DSPs give advertisers access to a variety of ad formats, from seamlessly integrated banner ads to immersive videos. They upload their creative assets, such as customized display banners or video ads. Amazon DSP Amazon DSP leverages the eCommerce giant’s extensions user base and shopping data.

Demand Side Platform

RevX

APRIL 5, 2022

It helps us build behavior trends for different app categories, regions, banner recommendations, and stages. In simpler terms, it helps us better determine whom to bid and how much to bid so that it results in getting you more conversions at a lower cost for the advertiser as the campaign progresses.

Demand Side Platform

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 These tools allow advertisers to deliver their ads to specific audiences with great accuracy, leading to improved conversion rates and better RoI.

Ad Exchange

VideoWeek

JUNE 17, 2022

Roku and Walmart announced a deal on Friday to bring ecommerce functionality to TV adverts, enabling viewers to buy Walmart-sold products directly through the streaming platform. The Brandtech Group Acquires Ecommerce Tech Platform Acorn-i. Top Stories. Roku and Walmart Debut QR Code-Free Shoppable TV Ads.

Ad Tech

AdvertiseMint

JANUARY 24, 2024

If you’re in eCommerce, Adobe Advertising Cloud makes it super easy to launch various ads straight from one platform. Whether it’s a clever banner on a website or an engaging video ad before someone’s favorite show starts streaming, this platform has got you covered. And with the right people at the right time.

Advertising

PrograMetrix

JUNE 9, 2021

From Connected TV advertising to using direct calls-to-action (CTAs) like ' buy CBD today ', there are proven techniques that today’s forward-thinking CBD marketer can deploy to increase customer engagement, conversion rates, and ROI. Related: How to Build a Digital Marketing Plan for Cannabis or CBD. Mobile Advertising.

Advertising

VideoWeek

SEPTEMBER 29, 2023

Microsoft Launches Price Comparison Ads in Bing Chat Microsoft has announced new ad formats for its AI-powered Bing Chat, to be called Conversational Ads. The ecommerce giant’s media is currently largely handled by Interpublic Group’s Initiative, which won the account back in 2017.

Non-Profit

Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. Many companies use dark patterns because they believe it is an easy way to increase traffic and conversion, but at the end of the day, it is just a hindrance to the user experience. Types of Dark Patterns Unveiled.

Pop-Up

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines.

Marketing