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Klevu’s Leading AI Powered Product Discovery Platform Has Achieved MACH Alliance Certification

Martech Series

Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms. Using Klevu’s headless capabilities, retailers can now seamlessly incorporate Klevu’s advanced search and merchandising solutions on mobile apps, ecommerce websites, and in-store kiosks.

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BILDIT Officially Launches Fully Customizable Native Mobile App Dev Platform Debunking Progressive Web Apps Trend

Martech Series

BILDIT Finds Development “Suite” Spot to Build Consumer Loyalty and Increase Conversions by 25% with Easy, Affordable and Secure Native M-Commerce App. BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. Live platforms and the future of video commerce For Amie Owen, U.S.

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What is an affiliate marketer?

Lemonads

The publisher promotes the Advertiser through different mediums such as banners, product catalogs, Affiliate links or articles, posts… When a web user clicks on a link and is redirected to the Advertiser’s website, they are tracked by web cookies. The first retailer to develop the concept of affiliate marketing was PC Flowers and Gifts.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This way, publishers can expect higher conversion rates. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. These don’t require an external video player, so they can be placed into a user’s feed as a banner would be. Audience Segmentation. Video Ad Units.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Industry segments such as retail, gaming and housing are early benefactors of the video wave.

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Ace Back-To-School Shopping Through Mobile Video

InMobi

It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 percent -- much higher than mobile banner ads with a CTR of 0.88