The Ad Tech Blog
JUNE 17, 2024
Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. How can I detect ad fatigue?
Martech
FEBRUARY 25, 2025
Just avoid “open” surveys such as those promoted on social media channels or advertised via banner ads and recruit target participants from other “closed” sources such as email or at least “quasi-closed” sources such as company newsletters or blog posts. We just switched email platforms. The reason?
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Martech
MARCH 13, 2025
Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The tool generates marketing assets such as emails, banners, and landing pages, aligning content with brand tone and customer preferences.
Monetize More
JANUARY 30, 2023
Advertisers would know which banner sizes have inventory readily available and publishers are assured of demand ready to serve on their site’s inventory. Adding a medium rectangle banner with a leaderboard ad is extra revenue, so leverage this ad size lucratively. It’s best to put this above the fold for high CPMs.
AdvertiseMint
DECEMBER 23, 2024
Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Key metrics such as impressions, click-through rates, and viewer retention help advertisers understand how well their campaigns are doing.
PubMatic
MARCH 27, 2023
That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands.
Monetize More
JUNE 27, 2023
IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)? In-banner video ads are short-duration videos (without sound) or GIFs set into a regular banner ad slot or display ad slot.
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