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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. How can I detect ad fatigue?

CPC 244
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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The tool generates marketing assets such as emails, banners, and landing pages, aligning content with brand tone and customer preferences.

MarTech 100
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How to protect your marketing survey against AI bot attacks

Martech

Just avoid “open” surveys such as those promoted on social media channels or advertised via banner ads and recruit target participants from other “closed” sources such as email or at least “quasi-closed” sources such as company newsletters or blog posts. We just switched email platforms. The reason?

Marketing 109
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Banner Sizes: The Must-Have Banners of 2023

Monetize More

Advertisers would know which banner sizes have inventory readily available and publishers are assured of demand ready to serve on their site’s inventory. Adding a medium rectangle banner with a leaderboard ad is extra revenue, so leverage this ad size lucratively. It’s best to put this above the fold for high CPMs.

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The Complete Guide to Twitch Advertising

AdvertiseMint

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Key metrics such as impressions, click-through rates, and viewer retention help advertisers understand how well their campaigns are doing.

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Tactics for Mobile App Developers to Boost Brand Revenue

PubMatic

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands.

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IBV / IN-BANNER VIDEO AD MONETIZATION [4 BEST PRACTICES INCLUDED]

Monetize More

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)? In-banner video ads are short-duration videos (without sound) or GIFs set into a regular banner ad slot or display ad slot.

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