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India Brand Conclave Panel Discussion: Leveraging 'Search for Branding'

InMobi

The session was moderated by Rohit Dosi, Director, Microsoft Advertising, InMobi. Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience.

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7 search advertising problems that can be solved with custom programmatic solutions

NewProgrammatic

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

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Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers

AdExchanger

And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to.

Audience 129
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Digital Advertising Guide

Adtelligent

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

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Using Google Analytics 4 integrations for insights and media activations

Martech

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. Most teams will benefit in some way from analyzing search data. Google Ads.

Media 103
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Programmatic Advertising Conferences – Most valuable events to attend in 2022

NewProgrammatic

This is the largest conference tackling the subject of digital advertising and the program is so varied as to appeal to any kind of audience. Consequently, the topics cover every aspect of such an operation, including customer service, store design, brand building, and advertising (including search advertising).

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

They offer many products, such as Gmail and YouTube, making this a flexible advertising platform. With text, display, and video advertising, businesses can create compelling ads and target their audience. This ensures that you get attention from your audience, no matter where they are in their customer journey.