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India Brand Conclave Panel Discussion: Leveraging 'Search for Branding'

InMobi

The session was moderated by Rohit Dosi, Director, Microsoft Advertising, InMobi. Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience.

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Digital Advertising Guide

Adtelligent

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

They offer many products, such as Gmail and YouTube, making this a flexible advertising platform. With text, display, and video advertising, businesses can create compelling ads and target their audience. This is the premier place for advertising if for no other reason than: The average business sees a 4.4%

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Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising

Single Grain

One of the benefits of running Google Ads is that it allows businesses to reach a highly targeted audience based on their search intent and behavior. For example, if someone search queries for “dog grooming services,” a pet grooming business could use Google Ads to display an ad promoting their services to that user.

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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

The first step to leveraging the power of this advertising opportunity is to know the platforms you should optimize. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. That’s why businesses should advertise information, such as case studies and surveys.

Media 73
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. of global advertising efforts.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. It is available in numerous languages and countries for those with a global or multilingual target audience. This feature allows customers to call your business from the ad on your Google search campaigns.

ROI 52