TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns
VideoWeek
AUGUST 31, 2022
This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components.
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