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TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience. In an increasingly competitive digital advertising landscape, the choice of ad format is pivotal to capturing and retaining audience attention. Pop-up ads Pop-up advertisements are notorious for disrupting user experience.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Both of these avenues use highly-sophisticated data science to target audiences with precision.

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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Native Advertising.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). Ready to Start Monetizing With Brid.TV? Outstream Video Ads.

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Programmatic Advertising Trends to Know for 2023

Basis

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.