Ad Monsters

NOVEMBER 12, 2024

They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. By partnering with curators, SSPs can streamline their operations and gain access to a curated inventory of publishers, simplifying the process of matching advertisers with relevant audiences.

Pop-Up

Adweek

JULY 25, 2025

Peanuts Pop-Up Shop (Peanuts Worldwide) Peanuts Worldwide Peanuts Worldwide is celebrating the brand’s 75th anniversary at a pop-up shop at 200 W. Along with the bumper car experience, fans can expect photo opportunities, a showcase of the actual tournament cars featured in the series, and other surprises.

Pop-Up

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Processing.

A/B Testing

Adweek

JULY 9, 2025

At Adobe Summit London, the Premier League followed up the announcement earlier this month of its “digital transformation” —which includes a new app, website, and cloud and AI partnership with Microsoft—with news of a multiyear deal with Adobe giving the league increased access to creativity, marketing, and AI technology.

Pop-Up

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. These approaches strengthen the relationship between your brand and your audience. Recognize loyalty with messages like, Welcome back!

A/B Testing

Chief Martech

SEPTEMBER 2, 2024

Take any activity marketers or sales reps spend time doing — creating content, writing emails, calling prospects, answering buyer questions, researching new accounts or audience segments, etc. — ” The good news is that there are a massive number of things in marketing and sales that can be automated.

MarTech

Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising

Adweek

JULY 2, 2025

“It would give Netflix an entry into some of the most popular genres for TV and video audiences—reality shows and music-themed content—while helping Spotify expand its business beyond audio streaming,” Verna said. “Those are key demos for Netflix,” Katz said. “It wants to lead with its biggest stick.”

Pop-Up

Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. The numbers back up this approach. How many miles have they carried you since? Relive the vibe? Look how far youve come!

Pop-Up

Marketing Dive

JULY 28, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Jalen is just a force in authenticity and who he is and his character and how he shows up,” Chaney said. You can unsubscribe at anytime. per Beverage Digest data.

Pop-Up

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings.

Advertising

Marketing Dive

JUNE 4, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. DJ Livia; British drummer Nandi Bushell; Dutch-Surinamese vocalist Pink Oculus; Chinese alternative-pop artist Cacien; and dance duo Brooke Blewitt and Jess Qualter.

Pop-Up

Martech

JANUARY 30, 2025

Targeting local audiences : Differences in demographics, buying habits and culture mean differences in what local audiences like and how they behave. Adjusting the message to fit what the audience likes can create strong connections. Geofencing and surveys will help target audiences and find out their preferences.

Marketing

Ad Monsters

MAY 19, 2025

Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. But if youre in the consideration set of possibly changing things up, this is definitely a metric that I think were going to see pop up more frequently.

Viewability

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. He understands us and what we need.”

MarTech

illumin

APRIL 10, 2025

Curate content that would give tax filers a heads up about when tax filing can start (lets say a month before or weeks leading up to when tax filing opens) as well as reminders (can be weekly or a few days before the deadline) for those who still havent filed their taxes yet.

Marketing

Marketing Dive

JULY 21, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Dive Insight: Chips Ahoy is aligning itself with a pop culture sensation through its tie-up with “Stranger Things.” Sign up A valid email address is required.

Cookies

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. Here are the key advantages: 1.

Ad Exchange

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What Are the Benefits of Digital Out-of-Home?

Advertising

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The soda brand continues to ramp up its combative streak in a fight to win back declining U.S. Sign up A valid email address is required. market share.

Food

Adweek

JULY 8, 2025

The idea behind “Sorry Manners,” a follow-up to 2023’s “Sorry Utensils,” comes from a consumer insight, according to Dhaval Bhatt , the indie agency’s chief creative officer. Whether the line shows up in communications or not, its unapologetic spirit has always been a core guiding force in the work that we’ve done for the brand,” Bhatt said.

Food

Adweek

JUNE 25, 2025

The awards show—which also aired across BET Her, Comedy Central, MTV, MTV2, NAN, Pop, Logo, CMT, and Paramount Network—attracted an audience of 1.274 million total viewers, down 36% from 2024. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022.

Pop-Up

Martech

JULY 31, 2025

Targeting the right audiences. B2B creative for CTV Making creative pop for B2B is tough for a couple of reasons. B2B scale Other than notable exceptions like Salesforce and HubSpot, very few B2B products or services boast the audience size of a B2C product. Fuel up with free marketing insights. Email: See terms.

Pop-Up

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience.

Advertising

Single Grain

MAY 11, 2025

Prevent future conversion drops through regular A/B testing, setting up alerts for sudden metric changes, documenting website changes, conducting technical audits, and diversifying traffic sources. Intrusive pop-ups that interrupt the user journey. Signs of Shifting Audience Behavior Changes in device usage (e.g.,

Conversion Rate

Marketing Dive

JUNE 25, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Sign up A valid email address is required. Sign up A valid email address is required. Sign up A valid email address is required. By Chris Kelly • Dec.

Pop-Up

Ad Monsters

JUNE 13, 2025

The ad-blocker war is heating up again. While it may have seemed like the ad blockers won, with platforms and publishers considering those audiences a lost cause, YouTube is determined to get back into the fight. It’s also a nightmare for audience addressability.

Pop-Up

MNTN

MARCH 10, 2025

The first step would be to reach candle enthusiasts and other target audiences to make them aware of your products. The chief benefit of a sales funnel with clearly delineated steps is that you can better define your audience and work out more refined strategies for engaging with them along the way.

Marketing

Brid.tv

APRIL 2, 2025

Mid-roll ads are a type of instream video ads that show up during video playback (as opposed to pre-rolls , which play before, and post-rolls , which play after a video). Since they show up during the video the user is watching, they are quite effective in grabbing attention.

Video Ads

Marketing Dive

JULY 25, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime. Please select at least one newsletter.

Marketing

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Certainly, well end up with more of the same and boring. B2C, virtual v.s.

Marketing

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Cosmetics teamed with Trainor earlier this year for a third time to turn the pop star into a pilot — the first captain of E.l.f. Sign up A valid email address is required.

Cookies

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has.

Pop-Up

Single Grain

JULY 29, 2025

Recent industry data shows that personalized landing pages can lift conversion rates by up to 202% compared to generic pages , while personalized LinkedIn ABM landing pages can boost conversion rates by up to 60%. It’s become essential for B2B companies serious about conversion optimization.

Conversion Rate

Martech

OCTOBER 21, 2024

The community team planned pre-event meetups to drum up excitement. Audience definition Different teams have different “customers” — prospects, partners and existing clients. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. Processing.

Pop-Up

MNTN

MARCH 10, 2025

A squeeze page may be a pop-up window offering a discount or a special gift in exchange for the prospects email address. Prospects usually sign up for a webinar via their email address. The aim is to have your prospects sign up for email newsletters or social media groups to get them engaged. Sign up today.

Conversion

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers.

Social Advertising