InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Advertisers across industries invest almost equally in vertical video – Shopping (50%), Finance (44%), Dating (43%), and landscape video. Programmatic Video Advertising in ANZ 1.In-app News became the top spender Q4 2019 to Q1 2020.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 52

Finance Marketing Conversion Electronics 52

Ad Ops Hero

JANUARY 25, 2021

The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Thus, Ad Ops team and advertiser will decide the when to serve the ads to reach their targeted audience and settings will be updated accordingly.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” UK Audiences Stick with ‘Big Three’ Streaming Services.

Advertising 98

Advertising GDPR Banner Healthcare 98

Lemonads

JANUARY 17, 2022

In the digital marketing context, an affiliate is an independent advertising specialist that focuses on helping multiple brands connect with their target audiences. These specialists can connect with their audiences and deliver marketing messages more effectively because the content isn’t coming directly from advertisers.

Affiliates 52

Affiliates Marketing CPL CPM 52

InMobi

OCTOBER 7, 2012

The conference focussed on both mobile marketing by vertical covering Retail, Finance, Publishing, Travel, Automotive and Sport & Leisure alongside eight core mobile marketing disciplines including Apps,Mobile Advertising, Gamification, CRM, Location-based Services and Social. To see more examples view the InMobi Adgallery click here.

Rich Media 40

Rich Media Marketing Finance Retail 40

Lemonads

JANUARY 4, 2021

Thousands upon thousands of campaigns have taught us that push notifications are suitable for almost all verticals because they engage the audience like no other format. And, since this format also creates a stronger emotional bond, it’s perfect for audiences that react well to personalization.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52