InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Scheduling : Scheduling the campaigns are also plays a vital role in success of ad campaigns.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. CEO Joe Root said in a blog post that access to venture capital has contracted, and ad revenues have become harder to forecast, leading to the decision.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. Amplify: Run both short and long-form ads simultaneously to ensure maximum impact and reach. 2019: ‘Money is Changing’.

Finance 52

Finance Marketing Conversion Electronics 52