Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59

Media SEO Marketing Healthcare 59

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Lemonads

JANUARY 24, 2022

Publishers share them with their audience and sales can be referred to them thanks to those links. The affiliate link is the channel through which the publisher will direct its audience to the brand's product or service. You recommend other brands' products or services to your digital audience. What is an Affiliate Link?

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. Cost per Acquisition (CPA).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Scaling : After optimizing, successful campaigns are amplified to reach a broader audience and maximize results. Are you creating a back-to-school campaign? A holiday sale?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Basis

JULY 7, 2023

However, now that we’re no longer “pandemic nesting,” consumer spending is increasing in nearly every retail category except home goods and computer/consumer electronics. Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. Have an app?

Marketing 52

Marketing Retail CPA Electronics 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. You should know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster!

CPM 52

CPM CPC Native Advertising CPA 52