Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV and OTT reconnect brands with viewers across multiple screens, ensuring consistent messaging and engagement wherever content is consumed.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Ad Beat

NOVEMBER 25, 2024

This campaign was an incredible success in terms of brand awareness. While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. This makes sense, considering the fact that AmEx has a huge global audience of different types of customers.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Single Grain

FEBRUARY 25, 2025

Creative assets, specifically high-quality visuals and cinematography , will better engage your audience. To generate leads from YouTube ads , businesses must understand their audience and target user intent. Creative execution : Effective video ads need engaging, persuasive, and visually appealing content.

Agency 52

Agency Video Ads Search Advertising Audience 52

MNTN

JULY 7, 2025

That means access to premium inventory, pinpoint audience targeting, and real-time performance insights that guide your next move before the credits roll. It puts it in front of the right audience, at the right moment, with the kind of performance metrics you can take to the C-suite. What is OTT Advertising?

Advertising 52

Advertising Impressions Audience CPA 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

MNTN

MARCH 10, 2025

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

MNTN

MARCH 7, 2025

Marketingthe art of converting your target audience into your buying audienceis a complex business. A sales funnel is a model that represents your target audience’s journey from a potential customer to someone who purchases your product or service. What Is a Sales Funnel? But, why is a sales funnel important?

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

MNTN

MARCH 7, 2025

But those goals will differ based on your target audience. To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps.

Marketing 52

Marketing Retargeting Conversion Audience 52

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp.

Marketing 52

Marketing Ad Tech ROI Retail 52

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. The app’s short video format allows for presenting intricate topics in an engaging and easily digestible manner. For example, 21.7% Also: 18.2% Indonesia has 126.83

Marketing 123

Marketing Education Audience Entertainment 123

MNTN

APRIL 7, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. By 2025, U.S.

Advertising 52

Advertising Audience Non-Profit Impressions 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Reporting and Attribution Reporting and attribution transparency are must-haves in CTV.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Single Grain

JUNE 16, 2023

For example, if users are on an app such as DuoLingo, an interstitial ad will appear between lessons: These ads can be in video or image format and usually include text. Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads Viewability CPM 114

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. scan to add to cart”).

Audience 68

Audience Marketing Video Ads Entertainment 68

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Single Grain

JULY 29, 2021

With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. That way, even if the viewer skips your ad, they’ll still remember your brand name. Makes sense, right?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digiday

SEPTEMBER 25, 2024

In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV. consumers spend nearly seven hours a day watching video, including digital video and traditional TV. Research shows that U.S.

Brand Awareness 80

Brand Awareness Video Ads Conversion Audience 80

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. Here are some stats for mobile vs. studio: Mobile-shot: 78% more effective for ad recall.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

Conversion Rate 111

Conversion Rate Brand Awareness SEO Conversion 111

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Live Event Ads. and Canada found on LinkedIn. and Canada found on LinkedIn.

Brand Lift 88

Brand Lift Conversion Rate Retargeting Video Ads 88

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 80

Brand Awareness Video Ads Communications Media 80

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 69

Audience Entertainment Media Brand Awareness 69