InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. When Cadbury aimed to create a product discoverability campaign for their choco-bakery product “Chocobakes” with an interactive mobile video ad campaign, the consumers received it joyfully.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising. million people.

Retail 59

Retail Media eCommerce Audience 59

MNTN

MAY 16, 2023

Viewing videos. Adding items to their cart without purchasing. More than half of consumers say video is the most engaging kind of content on social media. People are also more likely to remember the information presented in a video. Create engaging content to help your videos perform well.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience.

CPC 52

CPC CPM Viewability Impressions 52