Navigating the New Rules of Marketing to Multicultural Audiences
Ad Monsters
SEPTEMBER 24, 2024
Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. The conundrum?
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