Martech

JULY 19, 2024

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval? How do they do it?

Manufacturing 130

Manufacturing Marketing AutoMobile Machine Learning 130

Marketing Dive

JULY 10, 2025

Courtesy of The General Dive Brief: The General Automobile Insurance Services, known popularly as The General, is addressing road anxiety through a Fortnite activation aimed at Gen Z, according to a press release. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 58

Cookies AutoMobile Retail Agency 58

InMobi

APRIL 18, 2016

A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.

Audience 52

Audience AutoMobile Impressions Electronics 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values.

Marketing 52

Marketing AutoMobile Search Advertising Education 52

InMobi

DECEMBER 14, 2022

SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike. Lifebuoy partnered with InMobi to target the end audience with personalized video communication about the importance of hand hygiene, with the campaign being recognized with a Bronze at FOMA 2022.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52