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Everything We Published on AI This Year

Basis

Few innovations have sustained as much buzz in the advertising industry of late. From brand safety concerns , to evolving regulatory frameworks , to risks related to algorithmic bias and discrimination , marketing teams must approach AI-driven solutions with intention and care. But how do advertisers really feel about the technology?

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LHF Restrictions Call for Supersized Creativity on Media Plans

VideoWeek

And while many brands will showcase reformulated products that no longer fall under the scope of the regulation (PepsiCo for example has changed the Doritos recipe to make them compliant), others will shift their marketing strategies to focus on brand advertising.

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Innovations in Search and Social Advertising

Basis

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands. and 3.3% , if not as much as 4.8%.

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Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It has evolved to become a critical component for agency new business and a significant revenue stream for their clients.

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Tax season is heating up

illumin

The global financial services market is projected to grow from $33.38 In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. After all, they also need to market and promote their services! Tailor your marketing to engage both groups effectively.

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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Digiday

Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If It will encourage global and small agencies to put their eggs in many baskets, both market and platform-wise.”

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

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