Adweek

JUNE 18, 2025

With help from other Stagwell agencies, Maydan Sports is designed to help MENA organizations build their brand around the world while making their mark in the region through various sports. Media agency Assembly, which has developed sporting event and league campaigns in the region. during the next three to five years. .

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Adweek

JUNE 6, 2025

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.

Marketing 214

Marketing Agency Media 214

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day. of Paramounts domestic workforce.

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Marketing Media Advertising Agency 288

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer marketing business in more than 70 markets. billion per COMvergence. In March, the U.K.-headquartered

Media 327

Media Agency Ad network Food 327

Adweek

JANUARY 23, 2025

on Thursday announced the acquisition of performance marketing agency Dysrupt. Publicis Media U.S. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.

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Agency Media Marketing 306

Adweek

FEBRUARY 21, 2025

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. media agency professionals who buy ads on video platforms. That's according to a new study from Pixability, which surveyed U.S.

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Marketing Agency Media Advertising 241

Adweek

JUNE 20, 2025

The agency has reclaimed Network of the Year status from 2024 winner Ogilvy. The win comes one year after the agency appointed Alex Lubar as its new chief executive officer (CEO) and Chaka Sobhani as its global chief creative officer (CCO). Fellow Omnicom company OMD Worldwide won Media Network of the Year, 2025.

Entertainment 290

Entertainment Agency Media Advertising 290

Adweek

NOVEMBER 13, 2024

Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

Food 290

Food Marketing Agency 290

Adweek

JUNE 19, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Michael Kassan Sees More Holdco M&A in the Next Year The 3C Ventures head says Omnicom-IPG is just the start of agency consolidation Michael Kassan makes bold predictions at Cannes. Email SUBSCRIBE Loading.

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Agency Entertainment Media Marketing 262

Adweek

MAY 13, 2025

The new list will celebrate the CMOs, agency leaders, and innovators redefining the sports marketing landscape.

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Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

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Agency Impressions Marketing Conversion 130

Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

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Communications Marketing Advertising Agency 325

Adweek

DECEMBER 30, 2024

Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it.

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Marketing Advertising Agency 290

Adweek

MAY 26, 2025

As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.

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Agency Marketing 285

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. How transparent should agencies be about their AI usage? It’s redefining the value they deliver.

Agency 120

Agency ROI Media Marketing 120

Adweek

JUNE 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. ad network for seven years. A search for a successor is underway. In May 2024, WPP U.K.

Agency 269

Agency Ad network Media Entertainment 269

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

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Agency Media Finance Advertising 317

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 132

Marketing Communications Education Conversion 132

Adweek

JUNE 17, 2025

Brazilian agency Artplan created “Nigrum Corpus” for pharmaceutical brand Idomed, using rich, haunting visuals to convey the hidden emotional toll of chronic pain. Instead of default subtitles, the campaign used expertly crafted captions that conveyed tone, emotion, and style—enhancing accessibility while elevating the viewer experience.

Pharmaceuticals 290

Pharmaceuticals Entertainment Agency Media 290

Adweek

JUNE 8, 2025

Read’s overall CEO tenure has been marked by agency brand consolidation, streamlining WPP’s IT operations, and more recently, investments in AI. Amid this, the company has rebranded GroupM to WPP Media and laid off an undisclosed number of staff in a reorg aimed to streamline its offering.

Agency 281

Agency Ad network Media Advertising 281

Adweek

NOVEMBER 1, 2024

23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers.

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Agency Marketing 290

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up.

Advertising 303

Advertising Retail Media Audience 303

Adweek

JUNE 10, 2025

Names in the mix include WPP Media CEO Brian Lesser; Ogilvy CEO Devika Bulchandani; VML CEO Jon Cook; and Johnny Hornby, CEO of WPP’s communications agency division, who was recently appointed to the executive committee. This could prove more than useful under WPP Media’s plan to provide clients with bespoke cross-agency teams.

Agency 240

Agency Media Communications Marketing 240

Adweek

OCTOBER 30, 2024

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer.

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Media Agency Marketing 317

Adweek

APRIL 29, 2025

Publicis Groupe's latest acquisition is Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.

Agency 289

Agency Marketing 289

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 135

Marketing Communications Audience Entertainment 135

Adweek

MARCH 12, 2025

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.

Marketing 222

Marketing Agency Advertising 222

Martech

OCTOBER 1, 2024

I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Let’s dive into how we claim agency over AI agents.

Marketing 122

Marketing MarTech Agency Banner 122

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.

Demand Side Platform 267

Demand Side Platform Ad Tech Agency Ad Targeting 267

Adweek

JUNE 10, 2025

Jackson Parsey, who was previously R/GA’s SVP and global managing director of brand design and consulting, will lead the agency’s global strategy team. She fills a role that has been vacant for more than a year, after former global CSO Tom Morto n departed from the agency in early 2024 after an eight-year tenure.

Agency 205

Agency Communications Media Advertising 205

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 122

Marketing ROI Agency MarTech 122

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. Previously, Arturo held senior marketing roles at Apple, Nike, the NBA, and NuBank.

Agency 232

Agency Media Conversion Marketing 232

Adweek

FEBRUARY 18, 2025

Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024.

Media 276

Media Agency Marketing 276

Adweek

MARCH 17, 2025

What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how.

Banner 266

Banner Marketing Media Agency 266

Adweek

JUNE 9, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies FCBs Emma Armstrong Adds Global Transformation Chief to Title She takes on the global role while continuing as CEO of FCB New York Armstrong will continue as CEO of FCB New York while taking on the role of global transformation officer.

Agency 200

Agency Media Advertising Marketing 200

Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Flodesk Taps VCCP as First Creative AOR Though Girl&Bear is part of VCCP, it also works with external production companies, creative agencies, and other third parties.

Agency 244

Agency Entertainment Advertising Media 244

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts. Reading, seeing or hearing numbers is easy.

Marketing 124

Marketing SEO ROI Brand Awareness 124