VideoWeek

JUNE 27, 2022

Reddit has been growing out its advertiser-facing offering in recent years, and a big part of that has involved striking partnerships with major agency groups including WPP and Omnicom.

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Education Ad Space Agency Media 59

Digiday

AUGUST 1, 2022

More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. In the coming months, 4A’s will continue rolling out its so-called agency accelerator program, designed to support agencies that may have gaps in their resources and training programs.

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Education Agency Media Communications 64

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. We’re also starting to work with the buy side, including marketers, agencies, and consultancies.

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Education Conversion Ad Tech Shipping 74

Digiday

APRIL 25, 2024

Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. The aim is to support the growing business needs of influencers and creators and develop brand partnerships as the sector grows. Continue reading this article on digiday.com.

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Digiday

AUGUST 31, 2022

The Association of National Advertisers on Wednesday continued its push to address and combat online hate speech, by creating a new educational program. Part of a larger initiative by the trade group, the educational program rolled out a new website in collaboration with the Better Business Bureau.

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Adweek

JULY 25, 2022

The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. Training is nothing new.

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Education Agency Advertising 264

Fuel Lines

JULY 11, 2019

Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. Was it the round table discussions with the other agency owners? I’ve learned so much from smaller agencies because they’re at a different stage. So as you can tell, I highly recommend joining a group of other agencies. It’s natural. Jon Tsourakis.

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Adweek

AUGUST 10, 2023

As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite.

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Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.

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Agency Communications Education Audience 254

Digiday

SEPTEMBER 26, 2023

Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it. In the past, Snapchat has used in-person roadshows to educate agencies about its advertising and marketing power. Continue reading this article on digiday.com.

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Agency Education Media Marketing 80

Fuel Lines

OCTOBER 21, 2016

Only 26% of agency new business directors are viewed as successful. You’ll discover the proven new business strategy and tools that the top 5% of agencies use to win new clients. Selling Less to Win More Agency New Business (Digital Agency Day) from Winmo on Vimeo. How to win new business by design, not by chance.

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Agency Education Marketing Advertising 267

Adweek

APRIL 22, 2024

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing.

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Adweek

APRIL 27, 2023

The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of "Science City Explorers," an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people.

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Education Agency 196

Digiday

AUGUST 7, 2023

perspective on privacy regulation from the inside — and for the government regulator to get a peek under the hood of the ad industry from an insider whose experienced spanned brand side at Volkswagen and Samsung, agency side at Essence and Digitas and ad tech side at Neustar. Joining the FTC offered an opportunity for her to get a U.S.

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Education Advertising Ad Tech Agency 66

All About Advertising Law

OCTOBER 8, 2021

This week the FTC announced that it has put 70 for-profit higher education institutions—including some of the largest for-profit colleges and vocational schools across the country—on notice that the agency is scrutinizing false promises made about graduates’ job opportunities, earnings prospects, and other career outcomes.

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Education Agency Marketing 52

Advendio

APRIL 4, 2023

Podcasts have been around for quite some time, but only recently have they gained widespread popularity as a kind of entertainment and education. This advertising technique has become increasingly popular among advertisers, leading to the emergence of podcast advertising agencies.

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Agency Advertising Education Entertainment 69

Digiday

AUGUST 2, 2023

As more agencies weave generative AI into their work, there are growing concerns around how much these tools can be trusted to avoid copyright infringement or biases in their content. Human Driven AI, an AI coaching and training service for agencies and marketers, this month surveyed 1,100 U.S.

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Agency Education Media Marketing 67

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” To get the app’s message out, Uproad sought the help of Boston-based creative agency HeyLetsGo. .

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Education Brand Awareness Healthcare Audience 56

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

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Agency Brand Awareness MarTech Media 196

Fuel Lines

MAY 14, 2016

This is where most agencies are neglectful of the potential of Facebook for new business. When I’m helping agency owners to integrate their personal social media accounts, particularly Facebook, into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.

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Agency Media Education Entertainment 255

Martech Series

NOVEMBER 8, 2022

Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView’s partnerships with agencies worldwide. GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer.

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Agency Media Education ROI 86

Fuel Lines

MARCH 8, 2016

Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. When I’m helping agency owners to integrate their personal social media accounts into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.

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Agency Education Entertainment Media 260

Fuel Lines

JANUARY 21, 2015

Many agencies have historically struggled with prospecting for clients. Today’s prospects are more in control of the agency selection process than ever before. As an agency owner, he was an early adopter of social media and practices what he preaches. A step-by-step guide to create a painless prospecting system.

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Agency Education Media Marketing 257

Digiday

OCTOBER 18, 2023

In this week’s Digiday+ Research Briefing, we examine how agencies, fresh off of Advertising Week, see a future shaped by AI, how publishers’ use of X is falling off and how education is becoming key to retail media’s growth, as seen in recent data from Digiday+ Research. Join the Digiday research panel.

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Agency Advertising Education Retail 56

Fuel Lines

MAY 3, 2017

Agencies have lots of problems when it comes to new business. I’ve worked one-on-one with over 270 agencies. Here are eight of the most common problems of small to midsize agencies and what to do about them: 1. The inability to define their prospects has many agencies floundering when it comes to lead generation.

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Agency Shipping Affiliates Marketing 242

Fuel Lines

JANUARY 23, 2015

A New Approach for New Business New business has been a problem historically for agencies. A New Approach to New Business Workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. Learn how to solve the problem of positioning and differentiating your agency without the pain or risk.

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Agency Education Media Marketing 249

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

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Agency Public Relations Audience Education 212

Fuel Lines

JANUARY 10, 2013

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. The Marketing Agency Blueprint is more about how to lay the foundation than actually building the house.

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Agency Marketing Education SEO 279

Digiday

DECEMBER 22, 2022

It might be too soon to declare 2022 as the year the metaverse took off, but that has not stopped media agencies from trying to innovate. In contrast, Baruch Labunski, CEO of SEO marketing agency Rank Secure, contends that the metaverse is not taking off like we thought it would. Skeptical of the metaverse.

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Agency Education Electronics Retail 74

Fuel Lines

SEPTEMBER 17, 2013

He is the author of Brand Ed: Brand Education Services , a conversation about restaurant branding. You do realize that people check out both the agency and your employees social activity? What an agency did 20 years ago to drum up leads and new business no longer works. What is your agencies perspective?

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Agency Education Communications Media 263

Fuel Lines

NOVEMBER 25, 2014

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., New business has been a problem historically for agencies. Canada and the UK.

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Agency Media Education Marketing 279

Ad Badger

APRIL 4, 2024

Read More Can Agencies Serve as Teachers in Amazon Selling? The PPC Den Podcast] The post Can Agencies Serve as Teachers in Amazon Selling? SUBSCRIBE Wondering why some Amazon sellers do really well and others don’t? In this video, Michael and Destaney Wishon from. The PPC Den Podcast] appeared first on Ad Badger.

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Agency Education Advertising 52

Martech Series

OCTOBER 26, 2022

government agencies, including the Centers for Medicare & Medicaid Services, the National Science Foundation, the U.S. Environmental Protection Agency, selecting Qualtrics solutions in the third quarter of 2022. More than 3 million residents engage with the State of Utah’s 23 state agencies each year.

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Agency MarTech Education Audience 79

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

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Agency Marketing Brand Awareness Audience 40

Martech Series

JULY 20, 2022

Many agencies try to keep everything in-house with a self-serve model, but with depleted time and resources, a fully-managed platform may provide the relief they need. Pro: Agencies can set their own margins with some platforms, such as Genius Monkey. Marketing Technology News: Pax8 Names Lori Frasier Chief People Officer, Americas.

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Agency MarTech Education Advertising 75

Ad Rants

OCTOBER 20, 2023

Educate Staff An organization's staff members are both its most valuable asset and its potential vulnerability. Educating and instructing staff on cybersecurity best practices is vital for establishing a human shield against ransomware attacks. Often, there exists no assurance that the ransom will yield a functional decryption key.

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Education Pop-Up Communications Agency 209

Fuel Lines

DECEMBER 7, 2012

A collection of the most popular Fuel Lines’ articles using social media for agency new business. This year I have worked with agencies from over 25 foreign countries and conducted workshops in London, Canada and in over 43 cities in the U.S. Fuel Lines has been the centerpiece of my social media strategy from the beginning.

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Agency Media Communications Education 254