Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

NOVEMBER 3, 2021

Google and Apple are introducing restrictions on third-party cookies for privacy reasons, a move that’s expected to reduce the effectiveness of digital ad strategies. But these changes don’t impact first-party cookies you use to track customers on your own site. SEO budgeting that makes sense for your business.

SEO 120

SEO Conversion Rate ROI Conversion 120

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Basis

FEBRUARY 29, 2024

And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

Paleo AdTech

DECEMBER 10, 2023

” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

VideoWeek

MAY 17, 2024

Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK. The account will be served by a range of Omnicom-owned media agencies, with OMD anchoring the business, according to AdAge.

Retail 98

Retail Media Ad Tech Audience 98

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. or Microsoft’s Parakeet initiative.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Paleo AdTech

FEBRUARY 1, 2022

” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 122

Cookies GDPR Click Through Rate Advertising 122

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Does GA4 use cookies? If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. Yes and no.

Agency 102

Agency Cookies Marketing First-Party Cookies 102

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Some companies also have agency trading desks (ATDs), which in essence act as in-house DSPs.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. This will have a similar effect to blocking third-party cookies on a browser, but Apple’s changes are only relevant at the mobile application level.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52