5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Ad Monsters
FEBRUARY 25, 2023
Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.
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