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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.

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Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?

Ad Monsters

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. This growth demands that agencies select partners who can drive real business outcomes.

Retail 104
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How Video Publishers Can Create A Comprehensive Ad Monetization Strategy

Ad Monsters

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. You can turn to CPA (cost per action) buyers — direct response (DR) agencies and affiliate networks.

CPM 105
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Everything You Need to Learn on How Much Do TikTok Ads Cost

AdvertiseMint

” TikTok Ads Cost Here are the common bid campaigns: CPC: Average cost is $1 CPM: Average cost starts at $10 oCPM: The cost starts at $4-$8 CPV: Average cost is 25 cents. CPM stands for cost per mile. It is a way to help you find the best price per conversion. oCPM: Starts at $4 oCPM stands for optimized cost per mille.

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Scope3 and Sharethrough Partner to Combat Problematic Placements

Ad Monsters

It’s time to shift the conversation from merely domains to incorporating specific ad placements. Driving Results Without Being Wasteful During an unexpected twist in his keynote, O’Kelley invited Kyle Vidasolo from Omnicon to the stage to provide a buy-side agency perspective. The Future is Green ROI is as precious as gold.

Ad Tech 104
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 115
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What are Online Advertising Metrics and KPIs

Ad Ops Hero

The cost includes media cost, agency cost, creative cost, etc. Conversions: It defines number of actions taken after clicking on the ad. CPM (Cost Per Mille) : This is one of the basic metrics to calculate the cost per 1000 impressions served. The display advertising cost is always based on the CPM model.

CPC 52