Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. April Weeks | Chief Investment & Media Officer, Basis : I agree with Amy: Personalization is growing more and more critical.

Advertising 97

Advertising Retail Pop-Up Conversion 97

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Develop a Value Proposition What makes your agency unique? Example opening Hi [First Name], this is [Your Name] from [Your Agency]. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own. Instead, it’s rooted in education.

Education 147

Education eCommerce Audience Brand Awareness 147

Single Grain

JULY 25, 2025

Account-based marketing has evolved from experimental strategy to revenue-driving necessity, with Forrester research revealing that ABM programs generate 21%–350% higher ROI than traditional marketing approaches. Ready to transform your ABM measurement capabilities?

ROI 52

ROI SEO Marketing Healthcare 52

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 66

Agency Brand Awareness Communications Conversion 66

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Branding Tracee Ellis Ross Pattern Taps Girlfriends Cast for First TV Ad The actress took ADWEEK behind the strategy Patterns first TV commercial features the cast of Girlfriends. Email SUBSCRIBE Loading.

eCommerce 147

eCommerce Brand Awareness Media Retail 147

AdvertiseMint

DECEMBER 23, 2024

Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform. Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Single Grain

MAY 12, 2025

What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. This gap in real-time access can seriously impact a brands ability to stay relevant. A common barrier?

A/B Testing 125

A/B Testing Brand Awareness Communications Marketing 125

Single Grain

JUNE 13, 2025

Small business owner Sarah Chen was burning through her $15,000 monthly marketing budget with little to show for it. Like most SMB marketers, she was flying blind, making budget decisions based on gut feeling rather than data. That changed when Sarah discovered marketing mix modeling SMB solutions. Her story isn’t unique.

Marketing 52

Marketing Cookies ROI GDPR 52

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Search Advertising Audience 52

Single Grain

APRIL 27, 2025

Even more concerning, 70% of consumers have unsubscribed from brands in the last three months due to overwhelming messaging. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Here are 7 ways to overcome ad fatigue in 2025.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. Marketers may struggle to measure the performance of their cookieless advertising campaign.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. As a result, marketing teams are scrambling to find reliable ways to measure campaign performance without relying on third-party cookies. 86% of Americans say data privacy is a concern for them.

Cookies 52

Cookies GDPR Retail Audience 52

Single Grain

APRIL 24, 2025

For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy. But, how can brands use this tactic to rank? They can use forum SEO to drive engagement and increase brand awareness. to a staggering 1942.3. to 1942.3 (+1,274 points).

SEO 52

SEO Brand Awareness Click Through Rate Conversion 52

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Selecting the appropriate format depends on your campaign’s specific objectives, whether it’s boosting brand awareness, generating leads, or driving sales.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Basis

FEBRUARY 21, 2025

To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors. Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.

Audience 52

Audience Viewability Pop-Up Advertising 52

Digiday

JUNE 11, 2025

Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Conversion 57

Conversion Brand Awareness Agency Media 57

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

APRIL 28, 2025

Employee-shared content generates 8x more engagement than content shared from a brand’s official page. That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their team members.

Audience 52

Audience Impressions Communications Retail 52

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? Client acquisition is more advanced.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

FEBRUARY 27, 2025

But how can Bolt.new revolutionize AI marketing ? Single Grain Marketing CEO’s Eric Siu and Neil Patel discuss Bolt.new, and this guide will cover everything you need to know. Key Highlights on Bolt.new for Marketers Bolt.new is a tool that uses generative AI to develop and prototype apps. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

Single Grain

JUNE 17, 2025

While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels. times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

JULY 7, 2025

AI-generated UGC contests represent a shift in how brands create and curate user-generated content. When marketers leverage artificial intelligence to generate, optimize, and distribute contest entries, they can achieve results that were previously impossible and expensive. Phase 2: select your platform and tools.

ROI 52

ROI Machine Learning Brand Awareness Marketing 52

Single Grain

APRIL 24, 2025

Brands are constantly told that word-of-mouth marketing is the secret to revenue growth. But how can brands apply this concept to their marketing and advertising campaigns? This tactic still drives trust among consumers while enhancing brand presence and reputation. Customer advocacy programs are the secret.

Communications 52

Communications ROI Brand Awareness Conversion 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints. Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

APRIL 30, 2025

Use this information to refine your AR implementation and inform broader marketing and product development strategies. Our content marketing agency can help you develop content strategies that leverage insights gained from AR interactions. Marketers using AR for lead generation should track clicks, downloads, and sign-ups.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Single Grain

JANUARY 30, 2025

Understanding click probability can help businesses and marketers optimize their strategies for better visibility and higher engagement. This is based on several factors, such as: Content relevance Search intent Position on the search results page (SERPs) These data-based insights can better predict user behavior and market trends.

SEO 52

SEO Click Through Rate Machine Learning Communications 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

Basis

APRIL 7, 2025

Brands and agencies are bracing for economic turbulence. Rather than waiting for stability, brands and agencies must take proactive steps to ensure their media investments remain efficient and effective in a shifting landscape. Unfortunately, this uncertainly appears likely to continue for the foreseeable future.

Advertising 52

Advertising Brand Awareness Communications Agency 52

Single Grain

MAY 7, 2025

This presents both an opportunity and a challenge for marketing professionals: communicating sustainability initiatives while authentically driving measurable business growth. Enter ESG marketing frameworksenvironmental, social, and governance messaging. Avoiding greenwashing is crucial for ESG marketing credibility.

Marketing 52

Marketing Communications Audience Brand Awareness 52

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. That’s why Digital Remedy has identified the 7 Deadly Sins of Digital Marketing—common pitfalls that could cost you performance and efficiency.

Marketing 105

Marketing GDPR Audience Brand Awareness 105