Adweek

MARCH 8, 2024

The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.

Media 339

Media Agency 339

Adweek

APRIL 17, 2024

That's how agency BMF creates its memorable events. BMF is a global creative marketing agency with a fully integrated service offering, including strategy, creative, experiential, To make an event truly spectacular, relying on a photo wall and good food is not enough.

Food 253

Food Agency Marketing 253

Adweek

APRIL 11, 2024

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of.

Agency 265

Agency Advertising 265

Martech Series

AUGUST 3, 2022

Partners and agencies specializing in ABM can now leverage the Folloze Buyer Experience platform to effortlessly create and scale marketing campaigns on behalf of their clients. As a FaaST Partner, agencies can act as the expert, builder, and owner of their clients’ scope of work.

Agency 82

Agency Marketing MarTech eCommerce 82

Martech Series

JUNE 24, 2022

Partnership packages the Folloze B2B Buyer Experience Platform with Hunter & Bard’s award-winning ABM deployment services. Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services.

Agency 79

Agency Ad Tech MarTech Marketing 79

Adweek

DECEMBER 11, 2023

Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.

Entertainment 359

Entertainment Agency Media Marketing 359

Adweek

FEBRUARY 28, 2024

It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.

Agency 263

Agency Media Brand Awareness Advertising 263

Adweek

APRIL 9, 2024

Croud is a full-service media agency that operates globally and specializes in driving growth for brands through reinvention. The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are emerging.

Marketing 266

Marketing Agency Media 266

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 296

Agency Media Audience Advertising 296

Adweek

FEBRUARY 28, 2024

The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the.

Agency 331

Agency Advertising 331

Adweek

FEBRUARY 20, 2024

Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.

Media 273

Media Agency 273

Adweek

APRIL 26, 2024

Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to widening the aperture of the gender lens. Accordingly, they're missing the chance to invite people to see themselves in the products and services.

Agency 158

Agency Marketing 158

Adweek

FEBRUARY 22, 2024

Advertising services group Stagwell, which owns agency brands such as 72+Sunny and MDC Partners, has bolstered its European offer with the acquisition of a collective of specialist agencies known as Sidekick, which will join the network's consultancy, Allison.

Agency 251

Agency Advertising 251

Adweek

FEBRUARY 8, 2024

The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in the second half of the Big Game. Couch Potato Farms" comes from creative agency Haymaker and takes viewers on a journey to Pluto TV Country,

Agency 323

Agency 323

Digiday

SEPTEMBER 21, 2023

Looking to capitalize on that momentum, Rain the Growth Agency, a Portland-based ad agency, created a dedicated internal team to focus on women’s sports in June. As women’s sports continue to gain traction, brands are more willing to shell out marketing and ad dollars to reach those viewers.

Agency 88

Agency Marketing Media Advertising 88

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The largest agencies are already.

Agency 253

Agency Marketing MarTech Media 253

Adweek

SEPTEMBER 28, 2023

New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends.

Agency 286

Agency Marketing 286

Adweek

FEBRUARY 20, 2024

Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Marketing in Athenahealth's category.

Agency 278

Agency Marketing Media Advertising 278

Adweek

JANUARY 25, 2024

Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year.

Agency 296

Agency 296

Adweek

FEBRUARY 12, 2024

The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find Your Happy Place." From media agency Rufus, 15-, 30- and 60-second spots will run on linear and streaming TV, in-cinema, social, digital. While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy.

Agency 278

Agency Media Marketing 278

Adweek

SEPTEMBER 18, 2023

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. The agency's been executing an aggressive expansion strategy, with. Brainlabs declined to confirm the investment amount.

Agency 291

Agency 291

Adweek

NOVEMBER 15, 2023

Working parents rarely have enough time to drive their kids everywhere they want to go, so Uber is offering up its services with a new product for teenagers. Creative agency Johannes Leonardo led the first ad campaign. Uber Teen launched earlier this year and allows 13- to 17-year-olds to hail rides through their family's account.

Agency 288

Agency Advertising 288

Adweek

APRIL 27, 2023

The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use. Acadia Acadia was named media agency of record for California Pizza Kitchen.

Agency 243

Agency Media Marketing 243

Digiday

SEPTEMBER 3, 2023

Can chatbots become the new AI superpower for media agencies? Recently, agencies have been employing ChatGPT-style bots both internally for automating operations and analyzing media and trends and externally for client campaigns and data reporting.

Agency 79

Agency Media 79

Adweek

MARCH 28, 2023

After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. The business moves out of incumbent agencies Performics and.

Agency 247

Agency Media Retail 247

Adweek

APRIL 10, 2023

During the Super Bowl, Intuit's TurboTax and its agency partners at Wieden+Kennedy had a message for potential customers: "Come to TurboTax and don't do your taxes. Which part of that do you think tax preparation service H&R Block and their team at. Meet with one of our experts who will do your taxes for you."

Agency 281

Agency 281

Adweek

AUGUST 15, 2023

A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets. People have very tight bonds with their pets, so much so that they don't like leaving them alone, even for work or vacation.

Agency 240

Agency 240

Adweek

JULY 14, 2023

IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp.

Agency 246

Agency 246

Adweek

JULY 25, 2022

In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Precision Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings.

Marketing 256

Marketing Agency 256

Fuel Lines

FEBRUARY 22, 2023

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. It is important to note that AI, still a relatively new technology, agencies must carefully evaluate its potential benefits and drawbacks before implementing it.

Agency 263

Agency Machine Learning ROI Media 263

Adweek

JULY 19, 2022

Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global communication and marketing agency within Omnicom. The move will see.

Marketing 246

Marketing Communications Agency 246

Adweek

FEBRUARY 28, 2023

Since launching the full-service creative agency Team Epiphany in 2005, Curtis hasn't let the industry's fixation on follower counts and. Coltrane Curtis tracks down talent who would be left largely unfazed if social media suddenly ceased to exist.

Agency 268

Agency Media Marketing 268

Adweek

SEPTEMBER 28, 2022

AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. "I I came in basically four months ago, and one of the.

Agency 245

Agency Media 245

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

Retail 279

Retail Media Impressions Agency 279

Adweek

DECEMBER 8, 2022

Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. agency, which has managed traditional media investments for the brand since 2020, won its digital. The independent U.S.

Media 220

Media Agency Audience 220

Digiday

APRIL 17, 2024

Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. Founded in 2005, True Independent agencies have offices in the U.S. and Canada and provide media planning and buying services, a programmatic trading desk and data and analytics unit.

Agency 78

Agency Media Marketing Advertising 78

AdExchanger

APRIL 24, 2024

Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions.

Agency 77

Agency Media 77