‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
Digiday
JUNE 5, 2022
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.
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