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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

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How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 124
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12 Best ABM ROI Measurement Companies in 2025: Complete Guide to Proving Account-Based Marketing Success

Single Grain

Account-based marketing has evolved from experimental strategy to revenue-driving necessity, with Forrester research revealing that ABM programs generate 21%–350% higher ROI than traditional marketing approaches. Ready to transform your ABM measurement capabilities?

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AI-powered martech news and releases: September 5

Martech

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO. The platform’s single integration simplifies managing multiple demand sources.

MarTech 112
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12 Best Landing Page Design Agencies in 2025 (Expert Analysis & ROI Comparison)

Single Grain

billion by 2033 (reflecting a 15.56% CAGR), choosing the right agency partner can significantly impact your marketing ROI. Get a free SEO consultation to explore how strategic landing page optimization can accelerate your growth. Get a free SEO consultation to discuss your specific optimization needs. billion in 2024 to $107.21

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AI-powered martech news and releases: December 5

Martech

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 119
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How to Accurately Measure and Optimize Your Digital Marketing ROI

Single Grain

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52