InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. But what does this mean for performance advertisers?

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Single Grain

AUGUST 14, 2023

That’s why it is crucial to understand how auctions, ad score, targeting, and bidding works to get the most out of your Twitter advertising budget. In this Twitter advertising help guide, I will share the step-by-step process of setting up your first Twitter Ads campaign successfully. Let’s begin!

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Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6%

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

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Martech

SEPTEMBER 8, 2021

And you definitely should still communicate with more casual customers, just realize that inbox real estate is scarce, and try developing other channels for those less hardcore purchasers. Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Read more here. Experience]. Read more here.

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Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

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InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally.

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Digital Remedy

OCTOBER 2, 2023

As customer spending and viewing habits change and the demand for more unique and personalized experiences skyrockets, advertisers are responding by steering their budgets toward regional markets. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

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Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? For publishers, connected TV is a valuable channel for generating ad revenue. It also supports a wide variety of ad formats. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising?

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VideoWeek

JANUARY 31, 2023

But The Ozone Project, a publisher ad alliance based out of the UK, has nonetheless started pushing out attention metrics to all advertisers as standard. “Helping advertisers understand performance from a more qualitative perspective is incredibly important,” said Danny Spears, chief operating officer at Ozone.

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Single Grain

OCTOBER 2, 2019

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. Learn More: How to Build a Facebook Ad Funnel. 5) Facebook’s Ads Library.

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Ad Beat

AUGUST 6, 2024

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

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SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work?

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InMobi

SEPTEMBER 18, 2017

Interested in learning more about mobile video advertising and other in-app creative opportunities? LEARN MORE While industry spend still lingers heavily in mobile browser-based ads, brands are quickly shifting focus to meet users where they are with in-app video advertisements. Reach out today to learn more.

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Brid.tv

OCTOBER 7, 2022

Are you considering monetizing your video content through instream advertising? Then you should get familiar with the most common types of instream video ads. Today we tackle the topic of mid-roll ads — what they are, why you should use them, and how to place them on your content. hide ] What Are Mid-Roll Ads?

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. Advertisements are the lifeblood of many online platforms, especially for a website. Pop-up ads Pop-up advertisements are notorious for disrupting user experience.

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Ad Monsters

APRIL 24, 2024

Additionally, Plai, an AI-powered platform that allows brands to swiftly create, deploy, and monitor their campaigns across various platforms, will provide advertising offerings within these new educational offerings. Consider this: 85% of Facebook users browse with the sound off, which means your ads may never be heard.

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Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

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Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott and Takashi Nakano about the latest advancements and how they’re transforming ad strategies across platforms. Can you explain how these AI tools work and the specific advantages they offer advertisers?

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. This is a big problem in the app ecosystem.

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Karola Karlson

JANUARY 5, 2021

Or what Facebook ad sizes to create for maximum success? Looking for Instagram ad specs? Read about Instagram ad size in 2021. Facebook ad size and dimensions in 202 1. Also, when advertising on Facebook, you’ll have an option to use more than one ad type. How to select the correct Facebook ad type and size?

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InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Over the decades, advertisers had templates in place for all these media. But then digital happened.

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Brid.tv

MAY 14, 2025

In more concrete terms, anything up to 90 seconds would be considered a short-form video. You Might Also Like: Your Shortcut to Short-Form Video Advertising Success Long-Form Video Statistics As I already mentioned, long-form video content doesnt have much going for it statistically.

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VideoWeek

OCTOBER 24, 2022

Earlier this month CTV advertising platform Publica appointed Steph Miller as its new commercial director for the EMEA region, part of the company’s international expansion. TV viewers and advertisers expect a premium and seamless viewing experience, Publica empowers CTV publishers to create these experiences at scale.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.

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Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

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Brid.tv

OCTOBER 27, 2022

What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads. This is not to say that ads are not present in the online environment, but they are often skippable and much shorter than a typical TV commercial break. We were paying $210 a month.

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