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Lending Tree’s new marketing chief says customer experience is king

Martech

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 116
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Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

on all types of display ads, gaining a substantial 18.5 While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat. billion impressions in return.

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ADvendio’s Seamless Connections for Media Buying & Selling

Advendio

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Selling Connections for Digital Advertising.

Media 98
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

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The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Ad Beat

All of those brands spend big money on advertising in a bid to increase their market share. Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. It’s all pretty generic.

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Marketing-as-a-Service: Key Fundamentals

Martech Series

Marketing Technology News: YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in…. They can handle organic SEO, local SEO, paid media, web development, social media management, and other online display advertising under one roof. The future of marketing is here – Marketing-as-a-service.

Marketing 106
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Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem

More About Advertising

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.