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Advertising Demand Side Platform Media 
Adweek
MARCH 4, 2025
The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments--year-long TV budgets that are.
Adweek
MAY 1, 2024
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).
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Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?
117 
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.
Adweek
MAY 5, 2025
Brands can buy ads through Walmarts demand-side platform.
Adweek
NOVEMBER 15, 2023
Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.
289 
Adweek
JUNE 13, 2023
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?
Adweek
AUGUST 15, 2024
A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.
Digiday
AUGUST 2, 2022
For some time now, Apple has given the impression that it doesn’t like online advertising. The post Apple is building a demand-side platform appeared first on Digiday.
Ad Monsters
NOVEMBER 28, 2024
AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs.
105 
Adweek
DECEMBER 11, 2022
In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.
Martech Series
SEPTEMBER 30, 2022
-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax.
Digiday
NOVEMBER 17, 2024
Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. When Index sends an impression, Cognitiv provides real-time analysis to predict which ads will likely convert and then sends it back with an advertiser deal ID.
illumin
SEPTEMBER 19, 2024
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?
59 
Martech
JANUARY 22, 2025
dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms. Amazon DSP. Processing.
114 
Adweek
JUNE 11, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. That’s the upside here,” said David Nyurenberg, senior vice president of digital at InterMedia Advertising. “A
363 
Digiday
FEBRUARY 13, 2023
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.
Martech
AUGUST 5, 2024
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36
119 
Marketing Tech News
FEBRUARY 13, 2024
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Adform continues to champion sustainable advertising as a key component of its. Adform continues to champion sustainable advertising as a key component of its.
Digiday
MAY 4, 2025
More advertisers and their media agencies are considering DV360, Googles demand-side platform (DSP), for their connected TV (CTV) campaigns. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.
illumin
JUNE 15, 2025
UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?
103 
AdExchanger
JANUARY 17, 2023
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.
Digiday
FEBRUARY 5, 2025
Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.
Digiday
JUNE 16, 2025
The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Digiday
FEBRUARY 20, 2025
Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.
Digiday
MARCH 4, 2025
The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). That overhaul included the launch of its Performance+ tool, its AI-powered, black-box style ad campaign that was designed to woo non-endemic advertisers.
79 
Martech
JANUARY 3, 2025
Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. People want to watch sports live, in real-time, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.
Digiday
JANUARY 7, 2025
Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Martech
SEPTEMBER 13, 2023
Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. The platform also offers closed-loop measurement, which lets advertisers quickly determine campaign effectiveness.
126 
Digiday
MAY 19, 2025
The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. Continue reading this article on digiday.com.
MNTN
FEBRUARY 12, 2025
B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.
52 
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.
MNTN
MARCH 12, 2024
As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience.
Martech Series
AUGUST 31, 2022
Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).
Ad Monsters
FEBRUARY 25, 2023
This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.
111 
Martech
FEBRUARY 20, 2025
Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance.
92 
Martech Series
JANUARY 5, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. This adds another layer of choice and flexibility to our customers.
Advendio
APRIL 14, 2025
Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.
52 
Martech Series
OCTOBER 25, 2022
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.
Digiday
JULY 25, 2024
Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The Ad Tech Blog
JULY 10, 2024
In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.
130 
Advendio
NOVEMBER 28, 2022
At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Buying Connections for More Effective Campaigns. Xandr Invest.
98 
Digiday
MARCH 13, 2025
The updates announced today leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms.
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