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Cost-Per-Click (CPC): What Is It & How to Calculate

MNTN

However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click. Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar.

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Second quarter saw slowing ad spend on most platforms

Martech

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

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Cost-Per-Click (CPC): What Is It & How to Calculate

MNTN

However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click. Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar.

CPC 52
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

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How OpenX Is Shaping the Future of Curation with Approachable AI Models

OpenX

AI is fundamentally reshaping the future of programmatic advertising. As the first performance capability in Results by OpenX , this suite of approachable AI tools curates the highest-value inventory to deliver against specific advertiser goals more efficiently and effectively. Enter Engagement Models. Enter Engagement Models.