Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

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Basis

JUNE 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

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Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. But first, let’s start with the basics and learn more about what programmatic advertising is and how it works.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. In turn, advertisers bid on the inventory. How does it work? What are different margin types?

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? There is no other contender with higher CPM rates than Google.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. He/she is a person running a digital advertising monetized business.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy mechanisms employed for ID creation.

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MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Ad Serving means the technology and service that places advertisements on websites or apps. Ad Servers offer a variety of features.

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VideoWeek

OCTOBER 6, 2023

Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’.

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Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. OK, but why should you invest in OTT advertising in the first place? What Is OTT Advertising. How OTT Advertising Works.

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VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

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Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

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