Digital Ad Blog

MAY 26, 2025

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. Strategic SEO efforts encompass more than metadata and backlink building. An investment in SEO is also an investment in cross-channel performance.

Media

Single Grain

JULY 27, 2025

LinkedIn has become the undisputed leader in B2B advertising, capturing 39% of total B2B ad budgets by late 2024 and establishing itself as the single-largest channel for B2B digital advertising. The platform’s unique ability to deliver click-through rates of 2-3.5%

Retargeting

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Example: Cybersecurity company Wiz implemented a dual strategy of authentic community engagement combined with targeted paid advertising.

Marketing

Single Grain

MAY 12, 2025

Clinique’s influencer-led campaign demonstrated this potential dramatically, achieving a 441% increase in conversion rate according to TikTok’s What’s Next 2024 Trend Report. Prospective customers trust peer recommendations significantly more than traditional advertising. Their personalized content generated 4.5x

Marketing

Single Grain

AUGUST 9, 2025

Single Grain leads the market with comprehensive data-driven strategies, while specialized agencies like NoGood.io, Disruptive Advertising, and Coalition Technologies excel in specific niches. Work with the leading Paid Advertising agency to discuss your specific needs. Ready to transform your paid advertising results?

Agency

Single Grain

APRIL 20, 2025

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession. Second, SEO aligns perfectly with recession-influenced consumer behavior.

Marketing

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Tactical example: For “I-want-to-know” moments around digital marketing, create comprehensive guides that answer specific questions like “How does programmatic advertising work?”

Conversion Rate

Single Grain

APRIL 25, 2025

This guide provides actionable creative strategies to combat ad fatigue and shows how implementing strategic rotation and innovative approaches can revitalize your advertising efforts. Click-through rates decline, conversion rates plummet, and cost-per-acquisition increases. Establish a systematic approach: 1.

Click Through Rate

Single Grain

APRIL 19, 2025

As companies grapple with increased costs and uncertain market conditions, understanding how these tariffs might impact your digital advertising strategy is crucial for maintaining a competitive advantage and marketing effectiveness. advertising revenue growth this year to 3.6%, down from the 4.5% During the 2018-2020 U.S.-China

Click Through Rate

Single Grain

APRIL 20, 2025

With a 10% baseline tariff now applied to all imported goods and China-specific rates soaring to 125%, businesses across industries are feeling the squeeze. According to a recent Interactive Advertising Bureau survey, 94% of advertisers are concerned about how these tariffs will impact their marketing budgets.

Marketing

Single Grain

JULY 28, 2025

Schema markup has become the cornerstone of modern SEO strategy, with 41% of web pages now using JSON-LD format to enhance search visibility and prepare for AI-driven search ecosystems. They architect structured data strategies that align with broader content marketing, SEO, and conversion optimization initiatives.

SEO

Single Grain

APRIL 27, 2025

“Tailored strategically for websites, social media, and advertising, these videos ensure consistent brand messaging across all touchpoints,” notes a recent industry report on animation video production. This ensures brand consistency while respecting the unique requirements of each channel.

Marketing

Fuel Lines

MAY 27, 2014

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Just like using the best SEO practices, it’s important to know the best Twitter practices to deliver highly targeted online traffic for your agency.

Agency

Single Grain

FEBRUARY 19, 2020

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. 12 Reasons Your SEO Strategy Is Failing. Google’s main focus is the user. User Experience Is Top Priority for Ranking.

Machine Learning

Single Grain

MARCH 13, 2020

Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to your pages or picking relevant keywords. However, some online stores aren't that familiar with SEO or have only dipped their toes in it. 2) Check & Upgrade Your Technical SEO.

SEO

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate

Single Grain

JUNE 28, 2019

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. A/B SEO testing. Click here to download it for free right now! The answer?

SEO

Single Grain

MAY 11, 2023

What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? If you suspect this is the problem, you may need to conduct an e-commerce SEO audit. Work With Us Why Is an E-commerce Site SEO Audit Important? Dive Deeper: What Is the Difference Between SEM and SEO?

SEO

Single Grain

FEBRUARY 12, 2024

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Elements of a High-Converting Headline First, let’s look at what exactly entails a headline that gets the clicks.

Click Through Rate

Single Grain

JULY 9, 2020

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? After crunching Google Search Console data, their in-house SEO strategist, Wilson Calil, learned that dozens of products had below-average organic click-through-rates. And it paid off big time.

SEO

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Search Engine Optimization (SEO) Search engine optimization (SEO) is essential for increasing your brand's visibility on the internet.

SEO

Single Grain

FEBRUARY 14, 2022

Typically, breadcrumbs appear with a small arrow, like this: But what exactly are these breadcrumbs, why do so many websites use them, and what makes them part of the basics of SEO? To answer these questions, I’ve put together this detailed guide on breadcrumbs in which I explain how they affect your website’s SEO. Fair enough.

SEO

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads. Let’s begin!

Advertising

Single Grain

JUNE 2, 2023

Clicks up too, but not as much. Click-through rate down. But paradoxically, the median click-through rate has been going down over the past six months. They’re still searching, they’re just clicking less. And his theory is that this is going to continue to increase.

Click Through Rate

AdvertiseMint

SEPTEMBER 11, 2023

Are you wondering how Amazon SEO services can help your businesses? The answer lies in Amazon SEO services. This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company. However, you can hire an Amazon SEO agency to get expert help. Increased visibility.

SEO

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is SEO? What Is PPC?

SEO

Monetize More

APRIL 27, 2023

Ad quality refers to the overall user experience and effectiveness of advertisements on a website. Ad quality matters because it can significantly impact a publisher’s revenue and user engagement, as well as their website’s SEO.

Click Through Rate

Single Grain

MAY 10, 2023

You need an SEO strategy. The benefit of enterprise SEO is that it will improve website visibility, attract converting traffic and boost revenue. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. Let’s begin!

SEO

Single Grain

MARCH 23, 2022

There's a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. Which SEO firm can you trust to provide a legitimate service with tangible, measurable results? In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. What Is an SEO Agency?

SEO

Single Grain

OCTOBER 28, 2019

With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. This highly targeted, refined approach to advertising is much more effective in generating quality leads that are more likely to convert. Studies show that advertisers earn $2 for every $1 spen t on Google Ads.

Conversion Rate

Single Grain

OCTOBER 1, 2020

Learn More: How to Write Hero Headlines to Skyrocket Click-Through Rates. The job of the headline is to get people to click on your post – but you’re not in the clear just because you got the click. Learn More: Overlooked SEO: Optimizing Images and Video for Search. The Conclusion and CTA. Site Structure.

SEO

Automatad Inc.

NOVEMBER 13, 2023

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. A call to action is typically one of the website elements that marketers A/B test to determine which copy, colors or position on the page gets the most clicks.

Marketing

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. That's typically not going to happen.

Retargeting

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages. Paid advertising is affordable, its returns are virtually instantaneous, and it offers excellent targeting.

A/B Testing

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. PPC Advertising PPC, or Pay-Per-Click advertising, is an online advertising model where advertisers pay a fee each time their ad is clicked on.

Agency

Single Grain

MAY 18, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Click here to learn more and get started. While your KPIs will are mostly determined by your goals and business model, a few metrics you can track include: Bounce rates. Click-through rates.

Conversion