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How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 Did all the phrases that moved up include branded terms? Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales?

Marketing 124
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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. Video Advertising Strategies Video and its diverse formats remain a powerful tool for engaging younger audiences. With 86% of U.S.

Education 103
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12 Best ABM ROI Measurement Companies in 2025: Complete Guide to Proving Account-Based Marketing Success

Single Grain

Get a free SEO consultation to explore how integrated digital marketing strategies can amplify your account-based marketing results. This integrated perspective enables measurement frameworks that capture the full spectrum of account influence, from initial brand awareness through closed-won revenue.

ROI 52
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Using LinkedIn Account-Based Marketing for Maximum Reach

Single Grain

Personalized videos : LinkedIn videos increase brand awareness by 50%. Ensure that your messaging is aligned with the buyers journey, addressing different stages such as awareness, consideration, and decision-making. Use video messages to address specific pain points and explain how your product or service can provide value.

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How to Market on Reddit and Actually Get Results

Single Grain

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Understanding Reddit for Marketing Unlike similar channels, brands that over-promote won’t see results on Reddit.

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How to Accurately Measure and Optimize Your Digital Marketing ROI

Single Grain

It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI 52
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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

more authentic than brand-created content. Prospective customers trust peer recommendations significantly more than traditional advertising. Data-Driven Targeting and Performance Optimization As TikTok’s advertising platform matures, so do the opportunities for sophisticated performance marketing.