AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With a single login custom with your advertisers dashboards, you can access all of your clients reporting in one place.

Agency 66

Agency Brand Awareness Communications Conversion 66

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. VSAs integrate interactive shopping elements with video content for a seamless user experience.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own.

Education 147

Education eCommerce Audience Brand Awareness 147

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Branding Tracee Ellis Ross Pattern Taps Girlfriends Cast for First TV Ad The actress took ADWEEK behind the strategy Patterns first TV commercial features the cast of Girlfriends. Email SUBSCRIBE Loading.

eCommerce 147

eCommerce Brand Awareness Media Retail 147

AdvertiseMint

JANUARY 12, 2025

In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Single Grain

APRIL 27, 2025

Learn more about effective segmentation in our guide on Facebook advertising strategies. According to industry research , 30% of agencies, brands, and publishers have fully integrated AI across their media campaign lifecycle, with those who haven’t yet adopted these technologies falling behind.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Advertising relies on capturing user intent , but YouTube ads interrupt videos , and many viewers skip advertisements. Hiring an Agency or Contractor Many agencies choose to contract YouTube ad specialists.

Agency 52

Agency Video Ads Search Advertising Audience 52

Single Grain

APRIL 24, 2025

Traditional forms of advertising are no longer engaging users. Brands can use immersive marketing to meet this demand. billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Basis

FEBRUARY 21, 2025

In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors.

Audience 52

Audience Viewability Pop-Up Advertising 52

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

JULY 25, 2025

While we strive for objectivity, our evaluation naturally reflects our perspective as a digital marketing agency with extensive ABM and measurement experience. This integrated perspective enables measurement frameworks that capture the full spectrum of account influence, from initial brand awareness through closed-won revenue.

ROI 52

ROI SEO Marketing Healthcare 52

Single Grain

JUNE 11, 2025

Clean rooms enable richer data partnerships than traditional tracking, allowing publishers and advertisers to safely share data for insights that improve campaign performance while meeting GDPR and CCPA requirements. When publishers and advertisers can safely share data, both parties get better insights.”

Cookies 52

Cookies GDPR Retail Audience 52

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. When measuring the impact of creatives, marketers typically rely on circumstantial evidence. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio?

A/B Testing 125

A/B Testing Brand Awareness Communications Marketing 125

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

MAY 12, 2025

Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform. more authentic than brand-created content. Prospective customers trust peer recommendations significantly more than traditional advertising.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Understanding Reddit for Marketing Unlike similar channels, brands that over-promote won’t see results on Reddit.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

JUNE 13, 2025

Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase. Traditional last-click attribution significantly underestimates the value of upper-funnel activities, including content marketing, social media, and brand awareness campaigns.

Marketing 52

Marketing Cookies ROI GDPR 52

Single Grain

APRIL 28, 2025

The Impression Digital Team found that employee posts are reshared up to 24 times more frequently than brand posts. This allows brands to reach new audiences through their employees’ networks, often accessing communities that might be skeptical of traditional advertising.

Audience 52

Audience Impressions Communications Retail 52

Single Grain

JANUARY 9, 2025

Traditional marketing tactics, such as advertising, aim to attract a broad audience. This differs from traditional pipelines, which start with brand awareness, and the lead doesn’t develop interest in the brand until the second stage. This is why companies that use ABM see a 208% increase in revenue.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

JUNE 17, 2025

The agency’s success came from understanding that TikTok users expect authentic interactions, not polished sales pitches. The results speak volumes: conversions increased by 207% while cost-per-acquisition dropped by 62% compared to traditional advertising channels.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

APRIL 24, 2025

Brands are constantly told that word-of-mouth marketing is the secret to revenue growth. But how can brands apply this concept to their marketing and advertising campaigns? This tactic still drives trust among consumers while enhancing brand presence and reputation. Customer advocacy programs are the secret.

Communications 52

Communications ROI Brand Awareness Conversion 52

Single Grain

APRIL 30, 2025

Our conversion rate optimization agency has found that brands effectively capturing these moments see not only higher conversion rates but also 2.5x Real-World Examples: Brands Mastering Micro-Moments Let’s examine how leading brands are successfully implementing micro-moment strategies.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

APRIL 30, 2025

Products advertised with VR/AR content saw a 94% higher conversion rate than products without that content. Our content marketing agency can help you develop content strategies that leverage insights gained from AR interactions. This effectiveness stems from several key psychological factors.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

More About Advertising

JUNE 25, 2025

Global fintech SumUp has appointed Mother Berlin as the lead creative agency on its pan-European 2025 campaign. Mother has been briefed to boost brand awareness and promote SumUp’s image as an … The post Mother Berlin wins pan-Euro business from fintech SumUp first appeared on More About Advertising.

Brand Awareness 52

Brand Awareness Agency Advertising 52

Basis

APRIL 7, 2025

Brands and agencies are bracing for economic turbulence. Rather than waiting for stability, brands and agencies must take proactive steps to ensure their media investments remain efficient and effective in a shifting landscape.

Advertising 52

Advertising Brand Awareness Communications Agency 52

VideoWeek

FEBRUARY 7, 2025

.” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years. The Week in Tech tvScientific Raises $25.5

Marketing 52

Marketing Ad Tech ROI Retail 52

Digital Remedy

OCTOBER 31, 2024

Marketers must ensure that their campaign KPIs, goals, and strategy are properly aligned, whether brand- or outcome-focused. If your goal is to drive brand awareness, focus on KPIs like reach/frequency and brand impact to measure visibility. Lust: Expecting full-funnel results without a full-funnel strategy.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

Media 52

Media ROI CPC CPA 52

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 279

Agency Media Brand Awareness Advertising 279

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. ” Coca-Cola’s Content 2020 advertising strategy.

Agency 256

Agency Marketing Brand Awareness Audience 256

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 321

Brand Awareness Food Agency Media 321

Adweek

MAY 13, 2024

It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio.

Brand Awareness 317

Brand Awareness Marketing Agency Advertising 317

Fuel Lines

APRIL 30, 2019

Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. With other personnel hires throughout lower level positions and manager level positions, agency relationships will likely be affected.

Agency 196

Agency Brand Awareness MarTech Media 196

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation.

Agency 203

Agency Brand Awareness ROI Media 203