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Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech

AdExchanger

On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.

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Sounding off on podcast advertising

illumin

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

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Affiliate Marketing Tools: How They Help

Martech Series

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.

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What Is Affiliate Marketing: A Beginner’s Complete Guide (For Advertisers and Affiliates)

Lemonads

For decades, advertising a company’s products and services was more of an art rather than a science. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services. After answering the question “what is affiliate marketing?”

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Affiliate Marketing on TikTok: Monetizing Your Creativity

AdvertiseMint

Do you want to discover affiliate marketing on TikTok? As a digital marketer, you can leverage the revenue-generating prowess of TikTok via affiliate marketing. This guide will cover the essential details on TikTok affiliate marketing, equipping you with the insights and strategies needed for success.

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How Should Advertisers Determine Their Affiliate Payout?

Lemonads

The affiliate payout is one of the most important things you need to set when you create your affiliate program. Affiliate marketing is a great alternative for these businesses because it creates a strong bond with potential customers with the help of independent marketers. What is Affiliate Payout?

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10 Affiliate Marketing Terms Every Marketer and Advertiser Needs to Know

Lemonads

Affiliate Marketing Terms. As of 2021, the affiliate marketing industry is worth around 12 billion US dollars and projections suggest that this number will only grow over the next few years. It’s no surprise that more than 80% of advertisers and online content publishers leverage this type of promotion.