Oko

NOVEMBER 21, 2023

Google Ad Manager line item types and priorities are used to determine how a line item competes with other line items, yield groups, & Ad Exchange.

Ad Exchange 105

Ad Exchange 105

AdExchanger

SEPTEMBER 6, 2022

Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

Ad Tech 109

Ad Tech Ad Exchange Marketing 109

AdExchanger

MARCH 7, 2024

When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox.

Viewability 85

Viewability Advertising Cookies 85

Playwire

DECEMBER 19, 2022

Unified pricing rules are a great tool to maximize your yield. Most publishers, and even ad monetization companies, are using basic strategies to manage unified pricing rules at best. Key Points. A comprehensive price flooring strategy is key to success.

98

98

Martech Series

DECEMBER 5, 2022

Assertive Yield has increased year-over-year revenue by 3x and appoints Ryan Abrahams as Chief Revenue Officer, Musarrat Bano as Head of Customer Success and Katia Moura Rodrigues as Head of Marketing. ” commented Nils Lind, CEO of Assertive Yield. “We

MarTech 93

MarTech Ad network Ad Tech Marketing 93

Smarty Ads

JULY 5, 2021

The holiday shopping rush is here, and it means two things: some of us will be hectically spending the money while the others will gain them.The majority of us, however, will be at both spending and gaining sides. While spending the money has never been a rocket science,

Retail 52

Retail Marketing 52

Exchange Wire

JANUARY 23, 2024

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [.]

64

64

Martech Series

JULY 25, 2022

Dynamic Yield, a Mastercard company, announced it has been positioned both highest based on its ability to execute and furthest for completeness of vision in the Leaders quadrant of the 2022 Gartner Magic Quadrant for Personalization Engines. Dynamic Yield also scored (4.05/5) 5) for Marketing and (4.05/5)

A/B Testing 89

A/B Testing Finance eCommerce MarTech 89

Playwire

JUNE 27, 2023

Key Points By utilizing data generated through your Google Ad Manager (GAM) account, you can learn a great deal about your ad performance. There are several factors that can impact fill rate, including the type of ad format being used, ad viewability, and economic conditions.

Fill rate 52

Fill rate Viewability 52

AdExchanger

SEPTEMBER 21, 2022

Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Continue reading » The post Your Ad Operations Team Is Busy!

Ad Tech 100

Ad Tech Impressions 100

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Phrase added Auto LQA and AI Actions to its localization platform.

MarTech 104

MarTech eCommerce Retail Marketing 104

MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . Even Apple TV+ Is Thinking About Ads Now eMarketer Apple is the next streamer to cave into the ad-supported video (AVOD) trend. Connected TV in the News.

ROI 98

ROI Marketing Mobile Ads Advertising 98

Digiday

SEPTEMBER 6, 2023

This week’s Media Briefing checks in with publishers about ad revenue from the various social platforms to see how the all of the changes from this past summer have impacted ad spend. Half-a-year later, that narrative seems to be holding true. This is a member-exclusive article from Digiday.

Media 78

Media 78

MNTN

JANUARY 11, 2024

Streaming companies are finding ways to combat this ship jumping — the number one way being ad-supported tiers. Disney+ in particular is seeing success on that front, with almost 60% of the platform’s new subscribers opting for the more affordable ad-supported option. million households and delivered a 3.2

Shipping 98

Shipping Impressions Retail Audience 98

Playwire

NOVEMBER 6, 2022

Unified Pricing Rules in Google Ad Manager are a key component in maximizing ad yield. Key Points. The best practices covered in this article are great for getting started.

52

52

Brid.tv

APRIL 6, 2023

Price floor optimization is one of the crucial steps of Prebid ad stack management. Yield Optimization Engine. Many of our premium partners have seen their ad revenue more than double within just a few days of activating it. Using these insights, the optimizer determines the best price floors for each piece of your ad inventory.

Header Bidding 53

Header Bidding Ad Inventory Fill rate Ad Tech 53

Playwire

JULY 24, 2022

A sound price floor management strategy will significantly increase your ad yield. Follow the steps below to add a custom pricing rule in Google Ad Manager. Google Ad Manager limits you to 100 custom pricing rules in its standard version. Key Points.

CPM 52

CPM 52

Exchange Wire

FEBRUARY 1, 2024

Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.]

CPM 45

CPM Media Entertainment Ad Tech 45

Brid.tv

MAY 19, 2022

As of our latest update, publishers monetizing with outstream video ads can now opt to loop them indefinitely to maximize yield. The post Major Update to Outstream Ad Units: Introducing Ad Looping appeared first on BRID TV. Read this article to learn more about this change and how to set it up.

Video Ads 78

Video Ads Advertising 78

AdPushup

SEPTEMBER 12, 2023

Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives unprecedented uplift in yield. A few years ago, publishers had the same perception about RTB.

Header Bidding 52

Header Bidding Ad Tech 52

YieldBird

DECEMBER 16, 2022

We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into our platform. Since the widespread adoption of programmatic advertising, publishers have often had to choose between higher yield and a more satisfying user experience.

Audience 52

Audience Advertising Ad Tech 52

Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Relevant-Digital

NOVEMBER 2, 2022

Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their advertising revenues in an innovative and futureproof way.

Ad Ops 52

Ad Ops Advertising 52

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network 52

Ad network Header Bidding Ad Inventory Ad Tech 52

Martech Series

JUNE 10, 2022

The designation solidifies its Ad Management offering as a leading authority in supporting digital publishers with Google’s suite of advertising tools. Sovrn Ad Management experts are focused on helping web publishers generate advertising revenue in the most efficient and cost-effective way.

Header Bidding 87

Header Bidding Ad Exchange CPM MarTech 87

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He Long then followed his passion for advancing TV technology and joined Google as Director of their Google TV Ads advanced TV division.

Audience 92

Audience Retargeting Finance Ad network 92

AdPushup

JULY 18, 2023

Yield optimization is the process of optimizing variable pricing. Follow these strategies to increase your ad revenue.

52

52

AdPushup

JULY 18, 2023

Yield optimization is the process of optimizing variable pricing. Follow these strategies to increase your ad revenue.

52

52

VideoWeek

MARCH 5, 2024

The drop in digital revenues came down to two major factors according to Reach: a fall in traffic, and lower yield from programmatic advertising. Yield for advertising which does make use of Reach’s data, labelled “data-driven advertising” in its reporting, rose. .

Cookies 52

Cookies Advertising Audience Media 52

Digiday

SEPTEMBER 12, 2023

But with so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend. The company said it’s been testing the DSP for more than a year but it’s now ready for general availability. Criteo isn’t stopping there.

Retail 81

Retail Demand Side Platform Media Banner 81

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. Because advertisers want ad space with a high viewability rate !

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. Because advertisers want ad space with a high viewability rate !

Viewability 52

Viewability CPM Fill rate Impressions 52

Playwire

JANUARY 8, 2023

Google Ad Manager is a leading ad management platform for website, app, or game monetization. Google Ad Manager offers monetization features for managing yield, ad serving, viewing reporting and analytics, and maintaining security. Key Points.

52

52

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

VideoWeek

JULY 5, 2023

As more streaming publishers and OEMs launch FAST (free ad-supported streaming TV) channels, IAB Tech Lab’s OpenRTB 2.6 helps ensure their ad breaks resemble the ad experience consumers and buyers expect from linear TV – while maximising publisher revenues. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 52

Ad Tech 52

Martech Series

JULY 5, 2022

Header Bidder Adapter to provide publisher partners premium monetization in any ad placement at scale. Healthcare marketing leader Lasso launches a new Prebid.js ” Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. .

Header Bidding 76

Header Bidding Healthcare CPM Audience 76

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104